How to Promote and Drive Customers to Your Products Outside Amazon

Wondering how to promote and drive customers to your products outside Amazon? Your sales on Amazon do not necessarily have to depend solely on the platform itself. To sell your products effectively through Amazon, you need to think outside the box and consider all other available options.

One of the best ways to do so is to embrace a ‘multi-channel marketing strategy’ that uses social media marketing, SEO, and email lists to drive external traffic to your Amazon store. The possibilities of using such strategies are endless and would allow you to access an enormous network outside of Amazon.

In doing so, you would not only increase your sales but also encourage Amazon’s algorithm to bump up your products’ rankings, ultimately helping boost Amazon sales. Here are some ways to promote your products on Amazon and get people from other places to see and buy them.

Why Look For External Sources To Generate Traffic Other Than Amazon?

Things within Amazon have changed significantly compared to the last few years. This year, you will need to be extra cautious, as you will face stiff competition from numerous other sellers employing the same strategies as you.

This means that to outperform your competitors and achieve success on Amazon, you must consider utilizing every strategy at your disposal.

Before attempting to leverage external traffic, you must first focus on your listings themselves. To begin with, properly optimize your product listings on Amazon, ensuring that your product images capture all essential details. If you have approved Amazon A+ Content, be sure to include it. This stage is critical for ensuring optimal conversion from outside sources of traffic.

Ideally, your listings should have no less than 10-20 reviews from customers who rate your products 4 stars or above. In this way, you can guarantee that future buyers get good vibes about making purchases.

Now we will examine different ways through which external traffic can be generated for your Amazon product listings.

Ways to Generate External Traffic for Your Amazon Listings

A person who is hoping to expand their Amazon business can’t depend only on the searches that are carried out inside Amazon. Your Amazon product listings will really grow through implementing a multi-channel marketing strategy.

The best strategy to adopt this objective would be to send traffic to your Amazon store from external platforms like social media, influencer marketing, and SEO. Through this method, you’ll be able to not only market your Amazon products but also create brand authority and bring Amazon customers to your site.

1. Amazon Sponsored Display Ads

Amazon to promote the items offered by sellers and brands on Amazon, outside of Amazon. The advertisement of the items will be displayed on the search page in the partner applications, for instance, Twitch.

It is important to learn about how to sponsor your Amazon listings. These kinds of Amazon marketing ads are useful for increasing the presence of the product, thus acting as a very effective way to promote products. When people click on such an advertisement, they are redirected to your product details page.

2. Social Media Marketing

Popular platforms like Facebook, Instagram, Twitter, and Pinterest ads are other great options to promote your products outside of Amazon. You have two options: first, send traffic directly to the Amazon product detail page. Second, send traffic to your website, and then let the customer visit the Amazon listing. This strategy helps you increase traffic to your website while also building your own audience.

Using the second option, you can grab leads from customers in terms of phone number and email on the website. This can be used later for email marketing and promotions.

Also, you can add two buy boxes on the website (best for FBM sellers), first add to cart, and second buy now at Amazon. If users directly purchase from your website, you could save referral fees and other fees charged by Amazon. If users have trust issues seeing a new brand, then they can purchase the product through the Buy Now Amazon link.

3. Search the internet

Another great way to get targeted customers on the Amazon product detail page is through the internet. Search for queries like “best angle grinders”, “best angle grinders”, etc. Replace the product with your name in the example, and Google will show you top blogs featuring similar and exact products you are selling. 

Discuss with the blog owner and ask them to review your product. Send your product for review and get your product featured on such pages. This way, you will get more visibility in front of the right audience. 

Also, the blog owner can get a commission through the Amazon referral program for selling the product. In addition, you can run an ad on such blogs through banners and land the customer on your listing pages.

4. PDF and Infographic submissions

Nowadays, most of the brands on Amazon are prioritizing the content enhancement feature to enhance their store visibility. So, instead of using A+ content only on the listing page, you should use it outside of Amazon, too, just like a pro. Ask your Amazon A+ content designer to create a mockup of the EBC and provide both PDF and JPG versions of it.

Submit your stuff on sites like visual.ly and Slideshare. This way, you can visually reach more audiences.

5. Submit on Pinterest

Pinterest is one of the leading sites in the USA that shoppers use for decision-making. Create an account on Pinterest and submit all the listings using relevant boards. Also, Pinterest helps in driving external traffic to your Amazon store, get higher visibility in Google image search pages; this way, you will reach a more targeted audience.

6. Influencer Outreach

Contact top influencers working in your category. Send them your product for review, and they will make an unboxing video and share it with their social media audience on Instagram and YouTube. Being an influencer, they have a good number of followers and email lists. Your video will go to a massive audience that will generate high visibility.

Best Traffic Sources to Boost Your Amazon Sales

Driving traffic from outside the Amazon portal can prove to be a game-changing strategy for boosting your sales on Amazon. Essentially, the core idea is to select the right sources and leverage them to drive high-quality traffic to your Amazon store. You can achieve this by utilizing social media, SEO, and influencers.

Conclusion

It is necessary to drive traffic from outside Amazon if you want to have success in the long run. Using SEO, advertising, and external promotions will help you market your products on Amazon, drive higher-quality traffic, and eventually increase your Amazon sales.

In case you want to scale your business, you need to think of a plan that incorporates both inside and outside strategies.