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What does a seller need to know about Amazon’s restricted keywords list? How do the restricted or banned keywords affect product descriptions and A+ Content? Continue to learn more about prohibited keywords on Amazon.
Recently In 2023, Amazon updated its restricted keyword list. The update includes various changes, including additions, revisions, and Amazon A+ content restrictions. Today, this article will explore what Amazon-restricted keywords mean for brands and sellers. The important thing is ensuring your listing is up to date in the ever-changing world of eCommerce.
If you have been actively selling on Amazon for the last few years, you are probably aware of Amazon restricted keywords list. This list is used to help ensure that sellers and sellers have eligible and right products listed on Amazon.
After you upload your listing to Amazon, Amazon reviews your listing. There are several aspects of Amazon to check for banned keywords in listings. If Amazon finds restricted keywords in your listing, it bans your product listings. Therefore it is essential to know what is used in your content. You don’t want to use any keywords that are considered prohibited. Do not use letters to decorate titles. Sellers who know Amazon product listing optimization can quickly get the listing indexed.
Overview – Amazon Restricted Keywords List
The Amazon-restricted keywords list is an essential mechanism for retailers looking to improve the performance of their product listings. The list has a broad range of banned keywords or is limited due to policy violations, including trademark violation, sale of prohibited items, and adult content.
As a seller, staying up to date with the list of Amazon-restricted keywords is essential as it can affect your product performance and search ranking on Amazon. However, you must make changes if your product falls into the banned keyword category. Amazon’s standards are updated frequently, giving sellers the tools to ensure their goods comply with the rules. Generally, maintaining an up-to-date understanding of Amazon’s restricted keyword list is essential to managing a successful Amazon business.
Restricted/Prohibited Keywords on Amazon
Although Amazon does not publish a complete list of restricted words, sellers can find out what is prohibited by looking at the list of specified products. While some things are banned, others are less visible. For example, Amazon sells cosmetics consistently, although they are still a limited keyword. Why is it like this? We have to consider that cosmetics are constantly marketed on Amazon, although this keyword is still restricted.
Amazon Restricted Keywords List
The Amazon prohibited keyword list includes different types of keywords that are spammy. Therefore as a seller, you can not use those keywords to advertise on the site. Amazon Restricted Keywords List includes several terms such as:
- Special Offers
- Black Friday
- Buy with Confidence
- Price
In addition, the above and many other similar keywords are restricted on Amazon because they break the Amazon Product Advertising API standards.
List of Amazon Restricted Keywords (2023 Updated)
Here is the list of 250+ Amazon banned or prohibited keywords:
| Anti-microbial | microbial | Anti-bacterial | bacterial | pesticides | Anti-fungal |
| Heart | Compliance | CBD | Germ | Antiseptic | Repel |
| Repellent | Repelling | Non-toxic | Natural | Harmless | Non-injurious |
| Non-poisonous | fungal | kill | virus | Antifungal | Antibacterial |
| heal | sexy | Insecticide | Pesticide | Covid-19 | Covid |
| insect | Insects | Safe | Pest | Coronavirus | Arthritis |
| bacteria | n95 | Diabetes | toxic | non toxic | weed |
| approved | mold | All Natural | resistant | kn95 | FDA |
| degradable | filter | ecofriendly | environmentally | friendly | eco-friendly |
| decomposable | compostable | certified | cure | cancer | biological contaminants |
| biodegradable | flawless | green | guarantee | home compostable | marine degradable |
| peal | mildew | resistant | mould spores | Native American, Indian or tribes | non-toxi |
| treat | noncorrosive | dotoxifying | detoxify | Fungicide | validated |
| tested | sanitizes | recommended by | proven | platinum | parasitic |
| Acquired Immune Deficiency Syndrome | weight loss | treatment | disease | remedy | diseases |
| Human Immunodeficiency Virus | AIDS | HIV | HSV1/HSV2 | Clap | HPV |
| Herpes Simplex Virus 1/2 | Herpes | Hepatitis C | Hepatitis B | Hepatitis A | Gororrhea |
| Human Papiloma | Cytomegalovirus | Cancroid | Chlamydia | CMV | Mononucleosis |
| PID | Lymphogranuloma Venereum | LGV | Mono | Mycoplasma Genitalium | Nongonococcal Urethritis |
| ADD | NGU | Pelvic Inflammatory Disease | Liver disease | Meningitis | Diabetes/Diabetic |
| Attention Deficit Disorder Drug | Cataract | Glaucoma | Influenza | Flu | Diabetic Neuropathy |
| Parkinson | Stroke | Dementia | Alzheimer’s | Kidney Disease | Crabs |
| Multiple Sclerosis | Trich | trichomoniasis | scabies | Public lice | TBIs |
| Anti-bacterial | Anti-Microbial | Tumor | Concusuion | Nano Silver | Lupus |
| Muscular Dystrophy | Lymphoma | Crystic Fibrosis | ADHD | Anti-Fungal | Depression |
| Hodgkin’s Lymphoma | Seasonal Affective Disorder | SAD | Traumatic Brain Injuries | % OFF | 100% natural |
| 100% quality guaranteed | added value | anxiety | Arrive faster | Authentic | award winning |
| biodegradable | big sale | Best selling | Best seller | Best price | best deal |
| brand new | buy now | buy with confidence | close-out | imported from | huge sale |
| hot item | guaranteed | Great for | Great as | gift idea | Free shipping Guaranteed |
| free shipping | free gift | FedEx | FDA Approval | fall sale | don’t miss out |
| Discounted price | limited time offer | Made in | mail rebate | make excellent | makes the best |
| makes great/perfect | now together | On sale | over- stock/overstock | Perfect for | Perfect gift |
| plus free | Professional quality | worlds best | Within hours | winter sale/summer sale/spring sale | wholesale price |
| top selling/top rated | top quality/Top notch/Quality | supplies won’t last | super sale | Special promo/Special offer | shop with confidence |
| Ships faster/Ready to ship | seen on tv | Save money/Save cash | Retail box | Save $ | Satisfaction |
Content Restrictions on Amazon
In addition to the Amazon restricted keywords, there are also some content restrictions that you must follow. This includes:
- Information on warranties or guarantees, including signs of return or refund procedures from sources other than Amazon, is not allowed in A+ content.
- Product specifications must conform to manufacturer specifications and are not subject to variation unless specified by the manufacturer.
- Product listing images must display one side of the product.
- Product reviews may not include negative comments about other products.
- Product reviewers must have at least six months of verifiable experience as an authorized retailer.
How the restricted keyword list affects product description and A+ content?
The restricted keyword list can significantly impact product description and Amazon Enhanced Brand Content. It can be difficult to accurately and persuasively describe a product without using language that violates the guidelines because some words and phrases are prohibited.
However, for writers, this challenge can also present an opportunity to experiment with new ways to communicate a product’s features and benefits. We can create original and inspiring content that stands out from the crowd by employing synonyms and alternative phrases.
While a Amazon restricted keyword list may initially appear as a hindrance, it can ultimately result in a product description that is more engaging and effective, as well as A+ content.
Advantages of Complying with Amazon Restricted Keywords List
Selling on Amazon can be challenging, and the most common challenge Amazon sellers face is optimizing their product listings to appear on the result page. In addition, Amazon has a restricted keyword list that underlines words. That seller is not allowed to use it when optimizing their listing.
However, sellers can benefit from following a restricted keyword list. By doing so, sellers can prevent their listings from being suspended from Amazon’s marketplace and ensure they remain compliant. Safe listings often lead to better results, increasing revenue and sales.
How To Avoid Getting Caught On Amazon Product Listing Page
The Product Description section of the Amazon website is where you’ll find most information about your products. This is the place where customers make purchasing decisions. Amazon wants sellers to present a good product description to their customers, but it doesn’t mean sellers can lie or write false information about the features and specs of products. Amazon has an algorithm to detect spammy, irrelevant, and duplicate content.
Here are important considerations to avoid getting caught on the Amazon product listing page.
1. Don’t lie
Your product description doesn’t necessarily have to include every feature. However, you should also avoid misleading the customers. If you’re selling a vacuum cleaner, don’t portray it as an option to clean the cover without it being connected. Also, don’t say a book can cure cancer when you promote it.
2. Be specific
If listing an item for less than $100, you can go into more detail than offering a luxury product. For example, if you’re selling a mobile phone charger with a capacity of 10 amps, state that clearly. However, if you describe any software that is only available via download from the Internet.
3. Add Images
Images assist clients with seeing your item better. Clients who navigate will be bound to purchase. Therefore, ensure that you have plenty of relevant ideas.
4. Write Naturally
Don’t worry about spelling or grammar; Get straight to the point. Use short paragraphs and sentences. Stay away from jargon, abbreviations, and acronyms.
5. Remember Your Crowd
Learn about a typical customer attribute. For example, some people may prefer to read customer reviews before purchasing. Others may have concerns about the natural effects of their purchases.
6. Helpful Information
Provide helpful information and links so customers can find out more. Or on the other hand, add a video or sound byte that shows how the item works.
7. Include the Cost
This is one of the essential elements of your item, so make sure you display it uniquely. You can also specify the cost upfront.
8. Make Sure You Spell Things Correctly
Although it may sound obvious, many people fail to check their spelling. Errors such as misspelled words can often be corrected with spell check.
9. Keep It Short
Keep it brief. Your title and keyword tags delimit your product description. Try not to exceed these limits.
10. Get Feedback
Test your product description after writing it to get feedback. Before you ask, consider whether you’re comfortable with input from friends and family.
Showcase your product listings with an advanced level of product description. Our Amazon premium A+ content services provide specialized solutions that enhance your brand’s storytelling and boost customer engagement and conversions.
