Amazon A+ Content: 50+ FAQs and Answers

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Nowadays, in the highly competitive world of e-commerce, making your products stand out on Amazon is essential to success. Because the better you explain your product and answer people’s questions, the more your chances of ranking will increase.

As we know, Amazon A+ Content is a powerful brand development tool that allows sellers to improve their product listings with rich multimedia content. If you’re curious about how A+ Content can benefit your business or have questions about its implementation, you’ve come to the right place.

In this article, we will answer all your questions about Amazon A+ content.

Amazon A+ Content: Frequently Asked Questions (FAQs)

Here are some common questions and answers about Amazon A+ Content:

1. What is Amazon A+ Content?

Amazon A+ Content is a tool that allows sellers to create and add enhanced product content to their Amazon listings. This content can include images, videos, and text that help customers know more about your product and brand and make more informed buying decisions. A+ content can also be used to highlight features and benefits, answer common questions, and build trust with customers.

2. Who is eligible for Amazon A+ Content?

Brand owners, vendors, and sellers participating in the Amazon Brand Registry program are eligible for Amazon A+ content. However, eligibility is not a ticket to use A+ content. Furthermore, sellers must have a professional sales plan, and their products must be eligible for A+ Content. Additionally, they must provide high-quality images and product descriptions, agree to Amazon’s terms and conditions, and follow A+ content guidelines.

3. How much does Amazon A+ content cost?

Amazon A+ content is free to use, but there are fees associated with creating and managing the content, depending on the size and complexity of the content.

The cost of A+ Content may vary based on your seller status, marketplace, and the type of content you choose. Amazon charges a fee per SKU for each product that uses A+ Content. However, the actual prices are subject to change, and it’s recommended to check with Amazon’s official platform.

4. Is Amazon A+ content worth it?

If A+ content improves your product listings, conversion rate, and sales and fits well with your Amazon SEO strategy, it may be worth the investment. Its benefits include better presentation, competitive edge, and improved brand identity.

5. What are the different types of Amazon A+ content?

There are two different types of Amazon A+ content: regular A+ and premium A+ content.

Regular A+ Content: Available to all sellers enrolled in the Amazon Brand Registry.
Premium A+ Content: An invite-only, paid program only available to brands using Amazon Vendor Central.

Regular A+ Content is free for all sellers. In contrast, Premium A+ charges sellers $100,000 to $250,000 per listing. However, Amazon is currently offering a promotion where vendors can try Premium A+ Content for free for an undefined period.

6. What is the difference between Amazon A+ content and Premium A+ content?

Amazon A+ and Premium A+ Content are both brand development tools available to sellers to enhance product listings on Amazon. However, there are some key differences between the two types of content.

Amazon A+ content is a free service that offers sellers 17 standard modules (Up to 5 modules per page), including images, basic visual elements, and text. In contrast, Premium A+ content is a paid service that offers sellers 17 standard and 17 interactive modules (Up to 7 modules per page), including images, videos, text, and interactive elements.

Additionally, Amazon A+ and Premium A+ content differ on more important factors: customization, support, features, conversion, and cost. For more difference between Amazon A+ and Premium A+ Content, follow the link.

7. Does Amazon A+ content increase sales and Engagement?

Yes, Amazon A+ content increases sales and engagement by providing customers with detailed information about the product. According to Amazon, A+ content can increase product sales by an average of 3% to 10%. A+ content can also improve a product’s conversion rate by 5.6%.

Additionally, A+ Content can enhance the shopping experience by making it more creative and engaging.

8. Does Amazon A+ content affect SEO?

Amazon A+ content positively affects SEO and can provide many benefits to a brand’s SEO strategy.

In terms of SEO, A+ content improves product visibility and increases click-through rates, which ultimately increases sales. By creating high-quality A+ content that includes relevant keywords and informative descriptions, brands can improve their ranking on Amazon search results. Continue reading more about the SEO benefits of Amazon A+ content.

9. How much does A+ content cost on Amazon KDP?

Amazon KDP does not charge for A+ Content. However, authors are responsible for creating and uploading the content.

As of July 2021, A+ Content is free to any self-publisher with a book published using KDP or an eBook using Kindle pre-order. A+ content has additional space in a section called “From the Publisher,” where authors can publish content to improve marketing and sales. A+ content can help you:

Explain the USP of your book.
Combine better text and images with more detailed author information.
Differentiate your products from your competitors.
Communicate your brand story to potential customers.

10. How long does it take to get A+ content approved on Amazon?

Amazon usually takes about 7-8 business days to review and approve A+ content. This timeline may vary depending on the volume of submissions and Amazon’s workload; however, if there are any issues with your content, the approval process may take even longer.

You can track the status of your content within Seller Central. A+ content may be rejected if it makes claims that are outside Amazon’s policies and guidelines.

11. What to avoid when creating A+ content?

When creating A+ content for Amazon, you should avoid:

Low-quality images.
Third-party quotes, such as quotes from customer reviews.
Using the same image more than once.
Plagiarism and misleading content.
Weak content that contains fluff or errors.
Animated images.
Watermarks.
Small text that is unreadable when shown on mobile devices.
Giving any contact information about the company.
Promotional content or referring to your business as a distributor.

12. What is the future of Amazon A+ content?

The future of Amazon A+ content is bright. It is a powerful tool that can help sellers increase sales and improve customer satisfaction. Amazon A+ content is likely to be integrated into new e-commerce trends and targeting features. It will provide more opportunities for brands to showcase their products and connect with customers.

Amazon A+ content is a valuable tool that can help sellers succeed on Amazon. This is likely to become even more important in the future as Amazon continues to invest in its development.

13. What are A+ content best practices for Amazon sellers?

A+ content best practices for Amazon sellers include:

Using high-quality images and videos.
Writing clear and concise product descriptions.
Highlighting product features and benefits.
Including customer reviews and testimonials.
Using keywords throughout the content.
Optimizing the content for search engines.
Keeping the content up-to-date.
Testing and measuring the results of the content.

14. What is the difference between Amazon A+ content and standard listings?

Amazon A+ content and standard listings are two different types of product listings on Amazon. A+ Content is a more advanced version of a standard listing that allows sellers to add additional information and media, such as high-quality images, videos, and text, to their listings. Standard listings are the basic product listings that are created when a seller lists a product on Amazon for the first time. Explore the difference between A+ content and standard listings with this article.

15. How does mobile shopping influence A+ content design?

Mobile shopping influences A+ content design by focusing on shorter, more concise copy, large or high-quality images, and mobile-friendly features like video and social media integration.

16. How to Design A+ Content for Global Expansion?

When designing A+ content for global expansion, you can consider the following approach:

Research your target audience: Understand the cultural differences and preferences of your target audience to create content customized to them.
Use clear and concise language: Avoid jargon and technical terms that may not be familiar to your target audience.
Use visuals: Add visuals in content to break up text and make your content more engaging.
Localize your content: Translate your content into the languages of your target audience and adjust it for cultural differences.
Test your content: Get feedback from your target audience to make sure your content is effective.

17. What are the best ways to optimize your Amazon A+ content?

A+ content optimization is the process of improving the quality and relevance of product content to increase its ranking on the Amazon search results page. The best way to optimize Amazon A+ content is to use relevant keywords, high-quality images, and attractive product descriptions.

Additionally, you can add social proof, such as customer reviews and testimonials, for better optimization and to build trust and credibility.

18. Why Amazon A+ Content is an Essential Tool for Your Digital Merchandising

Amazon A+ Content is an essential tool for your digital merchandising or online retailers. A+ content helps your online retailers understand your products and brand with detailed product descriptions and images, ultimately increasing your sales and conversions. A+ ingredients can also help:

Make products stand out.
Improve customer loyalty.
Increase customer satisfaction.
Reduce negative reviews and returns.
Improve Amazon SEO.
Improve online buying experience.

19. How Amazon A+ Content Helps PPC Campaigns?

You can optimize your Amazon listing with A+ content by adding text, infographics, and comparison tables. It essentially “covers up” the product description section.

It’s important to understand that A+ content will not magically increase conversions for slow-moving ASINs. However, if paired with a well-optimized PPC campaign it can start generating more conversions and reduce ACoS.

Amazon A+ content can help PPC campaigns by:

Reducing the costs of each advertised sale.
Increasing overall ROI.
Grabbing the attention of potential customers.
Reducing the product return rate.
Providing better reviews to showcase satisfied repeat customers.
Making your Sponsored Brand Ads more effective.

20. Can I add video to my A+ content?

No, you cannot add video to your basic A+ content. All sellers on Brand Registry can access A+ content for free, although it lacks a video module that would enhance product listings. To really make your product listing stand out, you can include videos with Premium A+; however, Premium A+ content is a paid feature.

21. What is an Amazon A+ module?

The Amazon A+ is a tool that allows sellers to showcase product unique features and applications with the help of engaging modules. Amazon offers 17 standard modules with regular A+ content and 17 standard and 17 interactive modules with Premium A+ content. With the Amazon A+ content module, you can add images, videos, and text that are outside the standard product listing.

22. How many A+ modules can you have?

As we discussed earlier, Regular A+ Content has 17 standard modules and allows up to five modules per page. Premium A+ Content has 17 standard and 17 interactive modules and allows up to seven modules per page.

23. How do I create A+ Content for my products on Amazon?

To create A+ Content, log in to your Amazon Seller Central or Vendor Central account and select “A+ Content Manager.” Follow the guidelines and templates provided to design your enhanced product listing.

24. What types of content can I add with A+ Content?

With A+ Content, you can add a variety of elements, including high-quality images, comparison charts, detailed product descriptions, videos, and customer reviews. You can create an attractive and informative listing for your product.

25. Does A+ Content improve my product’s visibility on Amazon?

A+ content can enhance your product listings, making them more attractive to customers. While this may not directly impact your product’s search rank, it can potentially increase conversion rates and customer engagement, which can indirectly impact your overall performance on Amazon.

26. Is A+ Content available for all product categories?

No, A+ content is not available for all product categories. Amazon limits its use to certain categories, and eligibility may vary depending on your seller status and other factors. Please check the A+ content eligibility guidelines on Amazon for the latest information before creating content.

27. How can I track the performance of my A+ Content?

Amazon provides analytics and performance metrics for your A+ content in A+ Content Manager. You can monitor clicks, views, and conversion rates to assess the effectiveness of your advanced product listings.

28. Can I make changes to my A+ Content after it’s published?

Yes, you can edit and update your A+ content even after it’s published. This allows you to keep your product catalog up to date and adapt to changes in your product or marketing strategy.

29. What are the primary benefits of using Amazon A+ Content?

Amazon A+ Content is a tool that allows sellers to create advanced product listings that include rich media, video, and more. Here are some of the primary benefits of using Amazon A+ content:

It can help you increase your product’s visibility and sales.
Help you build trust with potential customers.
It differentiates your product from the competition.
Help you improve your conversion rates.
It can help you provide a better customer experience.

30. Are there any specific requirements for images used in A+ Content?

Yes, there are specific requirements for images used in A+ content. If your images meet the following standard requirements, Amazon may accept them or perform better in search results. To get approved easily, your product images must be:

High quality and relevance to the product or service.
Original and not copyrighted by someone else.
At least 1,200 pixels wide and 620 pixels tall.
In the correct aspect ratio (4:3 or 16:9).
Saved in a .jpg, .png, or .gif format.
Optimized for the web.

Here are some additional requirements for images used in A+ Content:

File size must be under 2 MB.
The resolution must be at least 72 dpi.
Animated images are not allowed.
Blurry or low-quality images are not allowed.
Images with watermarks are not allowed.
Small text that is unreadable on mobile devices is not allowed.
Any text embedded in the image must be readable.
Lifestyle images must show the product in use unless it’s a brand image telling the brand story.

Images used in A+ content must be of the following sizes:

Logo: 600 x 180 pixels
Banner: 970 x 300 pixels
Comparison chart: 150 x 300 pixels
Four-image and text module: 220 x 220 pixels
Four-image quadrant: 135 x 135 pixels
All others: 300 x 300

31. How to choose the best agency for creating Amazon A+ content??

Choosing the right agency to create your A+ content can be a critical decision. By following the below-mentioned tips, you can be sure to find an agency that will help you create high-quality content that will help you achieve your online business goals.

Do your research and compare different agencies.
Consider the agency’s experience and expertise in creating Amazon A+ content.
Ask for references and testimonials from previous clients.
Make sure the agency understands your needs and goals.
Get a clear understanding of the agency’s process and timeline.
Be sure to get everything in writing, including the scope of work, pricing, and deadlines.

32. What is the best agency to create Amazon A+ content??

Most importantly, DigiGyor provides the best Amazon A+ content services for your online business. We pride ourselves on being the best on the market and have plenty of reasons to support this claim.

Highly skilled and experienced Amazon business professionals.
Advanced data analyzing techniques.
Personalized and customized approach to each client.
Updated with the latest trends and best practices in the e-commerce industry.

33. Can third-party sellers use A+ Content for products they don’t own the brand for?

No, third-party sellers cannot use A+ content for products they do not own the brand of. A+ Content is a feature that allows brands to create custom product pages that include images, videos, and text. Third-party sellers are not allowed to use this feature as they do not have the right to use the brand’s intellectual property.

34. Is A+ Content available on all Amazon marketplaces?

A+ Content is available on the following Amazon marketplaces: United States, Canada, Mexico, United Kingdom, Germany, France, Italy, Spain, Japan, India, Brazil, Australia, and China.

However, A+ Content is not available on the following Amazon marketplaces: Turkey, Poland, Sweden, Netherlands, Belgium, Austria, Switzerland, Norway, Denmark, Finland, Ireland, Singapore, South Korea, Saudi Arabia, United Arab Emirates, Israel, New Zealand, Chile, Colombia, and Peru.

35. Can I use A+ Content for both new and existing product listings?

Yes, you can use A+ Content for both new and existing product listings on Amazon. A+ Content can be created and managed through the Amazon Seller Central platform.

36. How does A+ Content differ from Enhanced Brand Content (EBC)?

A+ Content and Enhanced Brand Content (EBC) are both types of content that can be used to enhance product listings on Amazon. However, professionals state that A+ Content is the new name for Enhanced Brand Content (EBC) on Amazon. A+ Content is a premium feature that allows brand-registered sellers to enhance their product listings with rich multimedia content.

A+ Content is a good option for providing customers with more information about a product, while EBC is a good option for engaging customers and encouraging them to buy the product.

37. Are there any content restrictions or guidelines I should be aware of?

Amazon has specific guidelines for creating A+ content. Sellers must avoid using Amazon restricted keywords, including offensive language, false claims, or copyrighted material, without permission.

38. Can I preview my A+ Content before it goes live on Amazon?

Yes, you can preview your A+ Content before it goes live on Amazon. To do this, follow these steps:

Login to your Amazon Seller Central account.
Click on the “Inventory” tab and then click on the “A+ Content” tab.
Click on the “Preview” button next to the A+ Content that you want to preview.
The A+ Content will be displayed in a preview window. You can then make any necessary changes before publishing it.

39. What is the maximum file size for videos in A+ Content?

The maximum file size for videos in Amazon A+ content is 5 GB. Videos should be in MP4 or MOV format. Video length should be between 30 seconds to 3 minutes.

Other video requirements for Amazon A+ Content include:

Dimensions of 1280 x 720 px to 1920 x 1080 px (16:9).
Demonstration of the product’s benefits.
No offensive or inappropriate content.
Must have Seller’s logo.
No promotional or pricing information.

40. Can I use A+ Content to showcase customer testimonials and reviews?

With regular A+ content, you can’t showcase customer testimonials and reviews. However, Premium A+ content allows sellers to add testimonials, clickable Q&A fields, and interactive comparison charts.

41. What kind of support and resources does Amazon provide for A+ Content creation?

Amazon provides various kinds of support and resources for A+ Content creation, including:

A+ Content templates and guidelines.
Amazon A+ Content training and support.
A+ Content feedback and analytics.

42. Does A+ Content impact my product’s ranking in Amazon search results?

According to Amazon, A+ content does not affect your product’s ranking or visibility in Amazon search results. However, A+ content can be indexed by Google, which can drive more external traffic to your product listings.

43. Is it possible to use A+ Content to promote special promotions or discounts?

Yes, it is possible to use A+ content to promote a special promotion or discount. You can use A+ content to highlight your promotions and discounts and provide additional information about them. However, A+ content does not allow you to add promotional terms like “cheap” or “free” and mention competitors or their products. Still, you can highlight the percentage or amount of the discount.

44. What is the process for removing or deactivating A+ Content for a product?

It’s easy to remove or deactivate A+ content for a product. To remove or deactivate A+ Content for a product, follow these simple steps:

Log into your Vendor or Seller Central account
Go to the A+ Content Manager
Search for the ASIN you want to delete
Click the Content name
Click the Actions drop-down
Click Delete
Click Confirm

45. How can I track the ROI and performance of my A+ Content campaigns?

You can track the performance of your A+ content campaigns using Amazon’s analytics tools. You can analyze key metrics like click-through rates, conversion rates, and customer feedback. Also, you can use tools like Google Analytics and Kissmetrics to track ROI and performance.

46. Can A+ Content be used for private label products?

Yes, A+ content can be used for private-label products on Amazon. A private label product is one that a retailer produces by a third party but sells under its own brand name. Amazon A+ content can be helpful for private label sellers in improving their brand awareness and sales.

47. Are there any character limits for the text in A+ Content modules?

Yes, there is a character limit for text in the A+ content module. Without A+ content, you are limited to 2,000 characters and cannot add any images or graphics to the content. But, with Amazon A+ content, you can add images, videos, and text with the following character limits:

Standard Product Description Text: 6,000 characters, including spaces and bullets
Alt Text: 100 characters
Text Content: 500 words

48. Can I use A+ Content for products with variations, like size or color options?

Yes, you can use A+ Content for products with variations. In fact, experts recommend that you do so. You have two options: a separate A+ page for each variation or a common A+ page for all variations. If there is a difference in color or size, a combined A+ page is a good option. A+ content helps you showcase your product variations clearly and concisely, which can help increase conversions.

49. Are there any design templates or tools provided by Amazon for A+ Content creation?

Yes, there are design templates or tools available for A+ content creation. Basically, Amazon offers two types of A+ Content templates in Amazon A+ Content Manager:

Enhanced Product Description or Basic A+ Content template.
Brand Story A+ Content template.

For an effective A+ listing, sellers are free to use both, or they can choose any one type of content.

50. Can A+ Content be used for both FBA and FBM products?

Yes, A+ Content can be used for both Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM) products. However, there are some differences in how A+ Content is shown for each type of product.

For FBA products, A+ Content is displayed on the product detail page.
For FBM products, A+ Content is displayed in a pop-up window when a customer clicks on the “Learn More” button on the product detail page.

51. Are there any specific guidelines for using brand logos in A+ Content?

Yes, there are specific guidelines for using brand logos in A+ Content. A+ content aims to highlight the unique aspects of a product or brand. When using a brand logo in A+ content, you should follow the following considerations:

The logo should be high-quality and clear.
Include only one brand logo.
The standard company logo image should be 600 x 180px.
Use icons that help customers navigate through the text.
Maintain a consistent brand identity throughout the content.
Do not use copyright, registered symbols, or 3rd party logos.

52. How do I ensure that my A+ Content is compliant with Amazon’s policies and regulations?

To ensure that your A+ Content is compliant with Amazon’s policies and regulations, you should:

Review the Amazon A+ Content Policy and make sure that your content complies with all of the requirements.
Use accurate and genuine information in your content.
Get approval from Amazon before publishing your content.
Monitor your content for changes and updates to the A+ Content Policy.
Avoid using misleading or tricky language.
Avoid any claims about the product’s effectiveness.
Remove any content that is not compliant with the policy.
Avoid making subjective claims like “#1 selling product.”
Avoid any promotion references or words such as “cheap,” “bonus,” “free,” etc.

53. Can A+ Content include interactive features, such as 360-degree images?

Yes, Amazon A+ content includes interactive features, such as 360-degree images. A+ content is unstructured, “free form” content that can include High-quality images, Infographics, Videos, 360-degree spin images, and “About the Brand” content.

54. Are there any restrictions on the use of certain words or phrases in A+ Content?

Yes, there are restrictions on the use of certain keywords and phrases in A+ Content:

Promotion references: like “affordable,” “bonus,” or “free.”
Satisfaction claims: like “100% satisfaction guaranteed”.
Boastful claims: like “top-rated” or “best-selling.”
Environmental claims: like “eco-friendly,” “biodegradable,” or “compostable.”
Contact information: like company contact number, email, and web addresses.
Pricing: like pricing, promotional details, or discounts.
Asking customers to purchase: like “buy now,” “add to cart,” “get yours now,” or “shop with us.”

55. Can I use A+ Content to cross-sell or upsell related products from my brand?

Yes, you can use A+ Content to cross-sell or upsell similar products from your brand. You can use A+ Content to cross-sell products by using:

A grid layout module to hyperlink similar product listings.
A comparison chart module to cross-sell products.
Cross-selling table modules offer complementary or similar products.
Product carousels to create comparison tables and summarize the differences between similar products.

56. Can A+ Content be used to highlight product warranties and guarantees?

No, A+ content on Amazon cannot be used to show product warranties and guarantees. Amazon is strict on content using such warranty and guarantee terms and rejects A+ content if it does not comply with their policy.

57. Can I use A+ Content to showcase awards and recognitions received by the product or brand?

Yes, you can use A+ content to showcase awards and recognition received by a product or brand. Amazon allows you to showcase your unique brand story and mention recognition, awards, or health and safety considerations.

58. What are the benefits of conducting A/B testing with different A+ Content variations?

A/B testing can be used to test different variations of A+ content, title, or primary image. By conducting A/B tests with different A+ content variations, sellers can collect valuable data and insights into how customers react to different variations. This testing helps sellers improve their listings so that they suit their target audience.

50+ Frequently Asked Questions (FAQs) for Amazon A+ Content