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Amazon A+ content is one of the most effective ways to attract traffic, improve conversions, and increase sales. This feature is available to all brand-registered sellers on Amazon, but how does it work, and how is it beneficial in Amazon’s SEO strategy? This article will help you explore the SEO benefits of Amazon A+ content and tips to make the most of A+ content for Amazon SEO.
Everyone who owns a brand knows that high-quality images, videos, and other engaging content are crucial in selling your products. So think of A+ content as your mini-landing page on Amazon, where you can include these elements.
SEO is the power that drives and increases sales on Amazon with A+ content. Every time your SEO-optimized product sells, Amazon’s A10 algorithm captures it and shows it to buyers more often, increasing brand awareness and sales. The growth process is an upward spiral that starts with an excellent SEO for Amazon. Enter the Enhanced Branded Content (EBC) program, now called A+, which promises to increase your listing’s detail page sales by 5% or more.
Any seller needs to optimize the product title, description, bullet points, images and relevant backend keywords to increase the organic ranking of the product. But to grab the attention of both A10s and buyers, your products must have a unique brand identity.
What is A+ Content/Enhanced Brand Content?
A+ Content, formerly known as Enhanced Brand Content, is a tool that allows you to add high-quality visuals and descriptive elements to enhance your product listings on Amazon. This includes customizing the layout with high-quality content to tell your brand’s story, highlight product features, drive home the brand’s unique selling point, or provide detailed instructions or product usage tips.
What Can A+ Content Do?
One of the best features of Amazon’s A+ content that’s worth highlighting is the range of images you can use. You can create and upload the following to your A+ content:
- Standard Company Logo
- Image Banner
- Advanced Comparison Chart
- Images With A Text Module
Amazon allows you to add up to seven modules, and it’s accessible through Seller Central.
Can I Create A+ Content For My Brand?
Before mid-2019, Amazon A+ content was only available to sellers and vendors using prior EBC. Now, the features are free and accessible to almost everyone. However, to be eligible for A+ content, there are still some requirements.
First, you must have a professional seller account. Secondly, Amazon must be approved as a brand owner through the Amazon Brand Registry process. If your brand is new to Amazon, you still have a chance to become eligible for this feature.
Amazon accepts emerging brand owners who are part of special managed-to-sell programs like Launchpad and Amazon Exclusive.
Once Amazon accepts your request, you can ASIN the A+ content. Updating content works at the parent ASIN and all child ASIN levels. However, there is a strategic way to approach how you create content to ensure interaction. We will reach there soon.
How Can Amazon SEO Benefit From A+ Content?
Everyone knows the importance of on-page and off-page SEO for websites. It enhances user experience and helps increase sales and conversion rates. A+ content is an additional part of Amazon SEO. This increases the value of Amazon SEO and leads to more significant sales. The better the SEO, the better your product’s chances.
The best thing about A+ is that it can improve aspects of primary Amazon product SEO and take them to a higher level. We need to do a good job when it comes to increasing your sales and expanding the reach of your product. In addition to the positive impact on search rankings in the platform, let’s count four other ways A+ can benefit you as a seller.
4 Main SEO Benefits of Amazon A+ Content
1. Higher Conversion Rate
So the primary purpose of doing so is that people express their uniqueness through the consumption of products. SEO for Amazon isn’t just about getting high search rankings.
Before buyers can commit to a purchase, they need to be confident that your product identity matches what they want. In a platform filled with multiple sellers for the same product, displaying advanced product content will help a lot. Your customers will buy from you.
Through A+ advanced materials, you can satisfy your customers’ desire for exclusivity and non-conformity. By presenting your products uniquely while providing details that overcome objections, you have a better chance of matching their needs. Eventually, change happens.
The end goal is to get those customers to view your product detail page and click that buy button. This may not be the case when they see your product for the first time. But if it stands out from the rest of the competitors, you’ll come back with a commitment to buy from them.
2. Reduces Return Rate
Another SEO benefit of A+ content is that it reduces product returns rate. When you provide customers with accurate and detailed information about returns, exchanges, and bad experiences, product complaints will be reduced to a great extent. When you use advanced text, image features, and accurate product information, customer complaints, and returns are reduced.
If your customer knows exactly what they will get, they are less likely to return or complain about your product. As your content manager, giving them exactly what you want to give them and presenting it to them using A+ content is a surefire way to earn trust and maintain credibility.
Additionally, A+ content provides customers with in-depth information about the product. This will enhance your Amazon product reviews and ratings section.
3. Better Product Reviews
One of the essential seller metrics in a customer-centric retail giant is feedback. The better reviews and ratings your product gets, the better your chances of ranking. So, maintain that metric by using your A+ content to build credibility, and you’re on your way to thriving on this platform.
Better reviews usually occur when a product meets or exceeds customer expectations. However, at a minimum, your A+ content should have a lot of negative reviews. Stay away from your listings, having them can hurt your product’s ranking. The thing to keep in mind is how we can make our product better than others.
Informed buying decisions lead to happier customers, which ultimately leads to better reviews. When people understand what they are buying and how it works, they are more likely to have realistic expectations. When they get what was promised, their satisfaction levels are high.
4. Cheaper Ads
Last but not least, the SEO benefits of A+ content are low-cost ads. You may wonder, “How does A+ content help PPC campaigns?” Well, it’s all about attracting the attention of potential customers and convincing them to click on your product. When you run a PPC Ad and achieve the top position, attractive visuals and informative content (for example, a comparison chart) will drive more people to buy.
High conversion rates are important for sellers who rely on PPC campaigns for their products. When more people click on your ads, convincing them to buy your products reduces ACoS (average cost of service) and increases your ROI (return on investment) for Amazon ad campaigns.
Tips to Make the Most of A+ Content for Amazon SEO
To take advantage of A+ content, you must know how to use it effectively. You can’t just use your old description and expect sales to increase. Be creative in creating your perfect content. Let’s take a look at them one by one.
1. Showcase The Benefits Of Your Product
If you’re new to marketing, highlighting the benefits of your product is always top of mind in any strategy. You must tell your customers. Why is it a good idea to buy your product? Have as many unique selling points as you can without exaggerating.
2. Provide Relevant Product Details That Drive Purchasing Decisions
Relevance is essential for large purchases. Emphasize factors consumers will consider when making a purchase, such as pricing, quality of materials, and speed of delivery so that our products are more likely to sell.
Speed up their decision by explaining why your product is what they’re looking for while managing their expectations. If you can understand this, your ranking and product sales can increase. This approach can convert browsers into buyers and reduce customer complaints.
3. Simplify Your Explanation
Focus on simple and concise content of your product’s features. Focus on how these can help solve customer problems. When you provide products, people need to understand them.
As you specify more features, benefits and functions of your product. Technical information becomes difficult to understand. Break down that barrier for your buyers so they don’t have to.
4. Summarize Common Questions Asked By Potential Buyers
You usually don’t have time to answer every customer’s question. Instead of answering every question, collect frequently asked questions and include their answers directly in your product listing. Doing this streamlines information and creates a more efficient and informative description of what you sell.
5. Set Yourself Apart From The Competition
Selling on Amazon is highly competitive. What separates a successful product from a mediocre product is how customers respond to it. Using Amazon A+ content services is a great way to make your product stand out. Lead by highlighting the advantages and unique features of your product compared to other competitors.
If your office desk is three times stronger and costs half as much as your main competitors, mention it in your product materials. This may seem like an old advertising strategy, but it has proven effective to this day.
Conclusion
In conclusion, Amazon A+ content can provide many benefits to a brand’s SEO strategy. This can help improve product visibility, increase click-through rates, and ultimately increase sales. By creating high-quality A+ content that includes relevant keywords and informative descriptions, brands can improve their search rankings and attract more customers to their products.
