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The competition in the online market is growing, and businesses are investing in marketing to make good sales. The same applies to the Amazon marketplace. Listing your products on Amazon is not enough, as everyone else is doing it. You need to take some extra steps to ensure you gain high visibility. It can be done by doing a proper Amazon FBA listing optimization. Keyword research is an essential factor in product listing optimization.
What is Amazon Keyword Research?
Amazon keyword research means understanding your target market and how your targeted market is searching for its desired product or services. This makes you appear in the Top researched list, and your product or service will reach your targeted audience.
With the help of Amazon keyword research, you understand what users are searching for, how they search, and what format they want. Understanding the minds of our targeted audience and then working for it will make your efforts more worthy.
Product listing optimization is a process that should be done periodically; for that, our Amazon listing optimization services are always available. We always find unique ways to optimize the listing to ensure customers always need the product.
Why is Keyword Research Important on Amazon?
Millions of people use Amazon to shop and sell online. Now, The question is, how will our potential customers reach us in the race of millions?
The answer to this is keyword research.
Using the right keywords is essential whether you use them in Amazon FBA or Amazon fulfillment by merchant product description. So that your product can rank at the top list and your potential customer can find you.
For that, you need to give some extra time to your keyword research, and you’ll start seeing excellent results.
Now, the keyword research is done in two ways: Manually and with the help of tools. If you are doing your keyword research with the help of tools, you must ensure that you use the best Amazon keyword research tools for the right results.
So, let’s discuss the best keyword tools for Amazon.
Best Amazon Keyword Research Tools
1. Asinseed.com
Asinseed is an effective keyword research tool for Amazon sellers. It provides a list of possible keyword combinations a user searches to find a product on Amazon. It is mainly for sellers who want to increase their sales by following the latest market trends and growing their business through updated insight into the market and competitors.
This tool lets sellers quickly get the top and most effective keywords for their winning products. Asinseed uses the data of genuine Amazon sellers and provides an update on a timely basis.
Asinseed provides the top 20 keywords for free. And the market price of this tool is $19.90 per month, which entitles users to unlimited queries and export of all keywords.
Some benefits of Asinseed includes:
- Discover the most effective competitor’s keyword for free.
- Free Trial and free lookup every month
- Support all marketplaces in the web app
2. Sonar-tool.com
Sonar Tool is a free option for new sellers who do not want to invest in a tool in the initial phase. Here, you can search for unlimited keywords in a day without paying a buck. It will show you a list of high and low-volume product keywords.
Amazon sellers get the opportunity to know what keywords their customers search for their products or related products. The sonar tool will give you the most searched and effective keywords for your product.
It benefits the business, increases product listing visibility, and improves Amazon SEO.
3. Helium 10
Helium 10 is the most powerful tool, which gives you the highest number of search results than any other tool. Helium 10 has everything you need in a complete set of advanced tools to source, create and maintain your listing on Amazon. It gives you 2 free searches, and you must buy a premium plan for further searches.
4. Keyword Scout
Keyword Scout is the most accurate and comprehensive keyword research tool in the market, giving you high-quality and high-volume data. Not only this, but you can also find which keyword a specific product ranks for, your competitive products, PPC cost, etc.
There are a lot of keyword research tools in the market, but what makes Scout the best tool is that it does more than find you a product.
The tool’s data helps us develop strategies for our product and sales. This results in you finding better and higher-performing niches.
Conclusion
Now that you know the best keyword research tools for Amazon, You can choose the best by comparing them to your needs and getting excellent results.
It takes time for a new product to establish its reputation in the market; for that, PPC and other advertising formats are the most effective strategies. Our Amazon PPC management services create excellent PPC campaigns for new and old products to boost sales.
