How to Distribute A+ Content Outside Amazon
Currently, one of the biggest trends in eCommerce brands is Amazon A+ and Premium A+ Content. Most sellers who want to set themselves apart enlist a professional Amazon A+ content creator to design high-converting visual assets and typically spend thousands of dollars to obtain the best A+ content on Amazon.
The inclusion of these branded features enhances conversion rates on listing pages. However, did you also know that you can utilize your branding all over the world outside of Amazon? Yes. We will walk you through how to use your brand assets outside of Amazon and boost brand authority and increase traffic. If you are using visual assets that were created for your Amazon A+ content pages, make sure the design adheres to all the content guidelines of Amazon and retains a professional appearance everywhere else as well.
Why Distribute Amazon A+ Outside Amazon?
When you use Amazon’s A+ Content feature as a seller, you’re getting additional space for providing a basic description of your product. However, despite how professionally presented your page is, Amazon does not index this information heavily for search engine ranking; therefore, obtaining an SEO benefit in Seller Central from Amazon A+ content will be very limited; it will only help convert shoppers who get to your page.
Promoting A+ Content outside the Amazon can enhance your brand image, generate high-quality backlinks for search engine optimization (SEO), and drive additional traffic to your Amazon store. Brands that invest in creating A+ content for product listings tend to maximize their return on investment (ROI) by using the same core creative assets across multiple marketing media.
1. Submissions to Infographic and PDF Upload Sites
Websites like Slideshare, Visual.ly, etc. are quite popular sites for infographic and PDF submissions. Upload your PDF and PNG here and get your product showcased to their audience. Also, keep the main keyword as the PDF and infographic title. This will help your PDF submissions rank higher and appear in top searches on Google and other search engines. If you are working with a professional Amazon A+ Content provider, you will be able to make the best use of your existing banners and comparison charts in the form of downloadable PDFs and slideshows.
2. Behance
Behance is one of the most popular design and portfolio sites on the internet. Create an account on Behance and start uploading your product art as PNG here. Add some text and an introduction with a backlink to your Amazon product listings page.
As stated, keep the main keyword as a title when publishing on Behance. Behance, being an authority site, will get placed in the top results on search engines for your targeted keywords in both web and image results. This way, you can get some targeted traffic driving to your Amazon listing. Professional sellers often showcase their best A+ content from Amazon through Behance portfolios to build brand credibility and attract external traffic.
3. Pinterest
Turning the Amazon A+ content into a mockup format, you should submit it to Pinterest as well. Millions of buyers use Pinterest as a channel for decision-making. Make a category board and start pinning the A+ infographics. This way, you will get more visibility for your products. Pinterest is also useful for sharing A+ content across marketplaces, especially when your products are available in multiple countries or on platforms other than Amazon.
4. Email Marketing
You can use the banners of A+ content for email marketing purposes. If you are selling through a website too, then plan your next Ad campaign on Amazon with these banners to cross-promote your products. Following proper Amazon content guidelines while designing email creatives ensures consistency in branding and messaging across all marketing channels.
5. Press Release and Blog Contents
Another effective method is to use A+ content and infographics in blogs and press releases. Search engines will find it easier to index this content on Amazon, making your brand more visible through organic search. With a professional Amazon A+ Content Creator, this content can be designed for use on various social media platforms.
Conclusion
Amazon A+ Content is more than just a way of optimizing your product listing. When used correctly, this strategy will help you, as a brand owner, increase your brand visibility, enhance credibility, and attract traffic externally from sources like Pinterest, Behance, emails, and blogs.
Get the most out of your Amazon A+ content design. Contact DigiGyor.com today! Our professionals are proficient in using all social media platforms to drive high-quality external traffic directly to your store, significantly increasing your sales.
