100 Important Amazon Abbreviations and Acronyms Glossary Explained
Amazon is like trying to decipher a code of Amazon abbreviations. This is your ultimate guide to more than 100 important Amazon terms. This Amazon seller dictionary will help sellers of all levels—beginners and pros alike—understand the important terms they use every day.
You may already know terms like ASIN and FBA, or you might want to understand concepts like ACOS and ROAS. This Amazon seller dictionary contains all the essential abbreviations every seller needs to know to increase sales and make informed business decisions. Let’s explore the world of Amazon Abbreviations and Acronyms together.
Why Amazon Acronyms Matter for Sellers
Amazon has its own way of communicating. Understanding the basic Amazon abbreviations is important for sellers. Whether you are a beginner or a pro seller, this Amazon seller dictionary is the foundation sellers need for success.
ASINs for product IDs, FBA and FBM for fulfillment options, and ACOS, ROAS, and PPC for advertising are examples of Amazon acronyms and abbreviations that play a large role in how you operate your business. Understanding this Amazon glossary is essential for making decisions and growing as an Amazon seller.
When sellers understand these common Amazon abbreviations and acronyms, they can:
- Efficiently manage an Amazon business
- Track ad performance and ROI
- Optimize listings for better performance
- Better communicate with Amazon support and agencies
Tips for Beginners to Understand Amazon Terminology
If you are just starting with selling on Amazon, these are some useful pointers that will help you get the hang of the abbreviations in no time:
- Start with the basics: ASIN, SKU, FBA.
- Keep an eye out for your ads’ metrics, such as ACOS, ROAS, and CPC.
- Explore Brand Analytics and other reports for performance tracking.
- Keep your own glossary of important Amazon terms handy.
- Keep yourself updated with the latest features Amazon is offering.
100+ Important Amazon Abbreviations and Acronyms
1P: – It refers to first-party sellers. Here, the manufacturer sells the products directly to Amazon. The manufacturer supplies the inventory to Amazon at a wholesale rate, which Amazon later sells at retail prices on Amazon. All these processes get managed in the vendor central dashboard.
3P: 3P is a third-party seller that sells goods to Amazon end users. All these processes are managed in Seller Central.
3Y JBP: – 3-year joint business plan.
A+ Content: – An additional space for sellers to insert more product information in comparison tables, graphics, and text format.
A2Z: – Amazon protection plan for buyers to cover purchases through the Amazon portal.
A9: – Amazon search optimization algorithm.
AA: Amazon Advertising.
AB: – Amazon Business
ABVP: – Amazon brand view pro. A program dashboard for sellers to monitor customers is needed.
ACos: Advertising cost of sale.
ACU: Average cost per unit.
AGS: Amazon Global Store allows you to purchase goods from international brands and have them imported to your country, paying in your own currency.
AOC: – Amazon owner carrier.
API: – Application programming interface.
ASIN: – Amazon Standard Identification Number. A unique alphanumeric 10-character ID is assigned to every product listed on Amazon.
ASP: – Average selling price
ATC: – Add to Cart
ARN: – Amazon Reference Number.
AW: – Amazon Warehouse
AWS: Amazon Web Services
BA: Brand Analytics. It gives an insight into the brand’s performance throughout the Amazon portal.
Buy Box: – Buy Box is simply an “ Add to Cart” and “Check out” button on the product page through which customers can take action to purchase a product.
BFW: Black Friday Week.
Brand Registry: A program for brands to verify their identity and sell products under the brand name on Amazon. Enrolling in the brand registry unlocks advanced features such as brand story, Amazon A+ Content, Storefront, etc.
BTP: – Brand-tailored promotions.
BSR: Best Seller Rank.
BWP: Buy With Prime.
CAGR: Compound Annual Growth Rate
Category Page: A category page showcases all the products listed on Amazon within a particular category, such as Kitchens.
Chargeback: A kind of fee Amazon charges for inaccurate deliveries and policy violations.
Child ASIN: A child ASIN is a product listed under a Parent ASIN. In simple terms, all the variation listings created under a parent listing are known as Child ASINs.
COGS: Cost of Goods Sold.
Coupons: Coupons are codes that sellers and vendors offer to customers to redeem discounts at the time of checkout.
Cost Price: The cost price is the total cost a seller incurs, including manufacturing, PVT label, FBA fees, and shipment.
CPC: Cost Per Click is a fee paid by the seller to Amazon to run a campaign. Amazon charges for every click it generates for the seller through sponsored Ads.
CSM: Customer Success Manager.
CVR: Conversion Rate.
DA: – Damage Allowance
Deal OPS: It refers to the revenue earned through promotions and deals with Amazon.
EAN: – European Article Number. It includes a unique series in a barcode format to identify and recognize articles (goods) for better tracking and seamless operations.
EBC: – Enhanced Brand Content.
EFN: European Fulfillment Network.
FBA: Fulfillment by Amazon. Here, the seller ships to the Amazon warehouse. Amazon handles the fulfillment of the products after the order is received by the seller.
FBM: Fulfilled by merchant. Here, the seller fulfills the orders through third-party carriers, e.g., UPS, USPS, etc.
FC: – Fulfillment centre
FNSKU: – Fulfillment network stock keeping unit. A unique ID created by Amazon to streamline FBA fulfillment orders efficiently.
Gated Products: – Refers to the blocked product/inventory sold by third-party sellers.
GTIN – Global Trade Item Number
HAZMAT: Hazardous material. Prone to catching fire.
Impressions: – Number of views generated on a product listing page, organically or an ad campaign.
IP: – Intellectual Property.
ISBN – International Standard Book Number
KPI: – Key Performance Indicator.
Lightning Deal: A lightning deal is a promotion on Amazon that lasts for 3-6 hours.
Listing Optimization: Listing optimization refers to the systematic creation of a listing that leverages all features, including bullet points, images, product description, keywords, and attributes.
Marketplace: Marketplace is a list of countries in which Amazon sells and fulfills orders. Examples include Amazon USA, UK, CA, India, etc.
MCF: Multichannel order processing. This process involves keeping your inventory in the Amazon warehouse and processing multi-channel orders. Suppose you sell through Walmart, Shopify, and other platforms, including Amazon. When you receive an order from Walmart or Shopify, you can order a delivery shipment in Seller Central. Amazon will fulfill those orders through the inventory available in its warehouse.
NARF – North American Remote Fulfilment
NAFN – North American Fulfilment Network
NASP – North American Selection Policy
NCNS – No-Call-No-Show
NCX – Negative Customer Experience
NDA – Non-Disclosure Agreement
OA: Online Arbitrage
ODR: Order Defect Rate
PDP: Product display page
PDA: Product display ads
PL: Private Label is a process where you ask the manufacturer to produce the goods and label them under your brand name.
PPC: Pay-Per-Click, a kind of ad campaign where Amazon charges you for every click generated to your product listing page through ads.
Q1: First quarter
Q2: Second quarter
Q3: Third quarter
Q4: fourth quarter
RA: Retail Arbitrage
ROI: Return on Investment
ROAS: Return on ad spend (measures the revenue generated from each dollar spent on advertising)
RRP – Recommended Retail Price
RSP – Retail Selling Price.
SDA: Small Domestic Appliances.
SEO: Search Engine Optimization
SFP: Seller Fulfilled Prime. Here, the seller fulfills the prime orders according to Amazon’s Prime policy.
SKU: Stock Keeping Unit.
Sponsored products: Sponsored products are those products that appear on search pages with a label sponsored. The sellers pay Amazon to display their products on the top search pages for the relevant queries.
SPN: Seller provider network.
UNSPSC – United Nations Standard Product and Services Code
UPC: Universal Product Code.
Variation: A product available in multiple colors and size options.
VAT – Value Added Tax
VC – Vendor Central.
Verified reviews: A review and rating given by a customer after purchasing a product falls under the verified review category.
Conclusion
Amazon’s acronyms and abbreviations can be confusing at first, but once you understand them, running your Amazon online business becomes much easier. Whether you’re understanding advertising terms like ACOS and PPC, or fulfillment terms like FBA and FBM, these are all essential terms for running a successful business on Amazon.
