Guide to Amazon Premium A+ Content Modules List
In the fast-changing world of Amazon e-commerce, standing out from the crowd is essential. While standard Amazon A+ content provides a good platform for enhancing product listings, Premium A+ content (or A++ content) takes visual storytelling to a whole new level.
The advanced Premium A+ content modules are designed to improve engagement and conversions. They also provide users with a rich and immersive experience that can significantly increase brand visibility and sales.
However, it can be challenging to understand the Amazon Premium A+ content requirements when you first start. That’s why we created a list of all 19 modules. So, whether you’re an experienced Amazon seller or just starting, this guide will help you maximize the potential of Premium A+ content.
Note: Amazon limits sellers to use only 6-7 Premium A+ modules per listing (depending on the category). However, a module can be utilized multiple times.
This blog will teach you about the 19 Premium A+ content modules and their unique benefits, features, and image or text requirements. So, without further delay, let’s start.
- Premium Four Images & Text
- Premium Single Image with Text
- Premium Navigation Carousel
- Premium Simple Image Carousel
- Premium Full Video
- Premium Q&A
- Premium Text
- Premium Dual Images & Text
- Premium Regimen Carousel
- Premium Hotspots 1
- Premium Comparison Table 3
- Premium Hotspots 2
- Premium Technical Specifications
- Premium Video Image Carousel
- Premium Background Image with Text
- Premium Full Image
- Premium Video with Text
- Premium Comparison Table 1
- Premium Comparison Table 2
Amazon Premium A+ Content Modules List
1. Premium Four Images & Text
The “Premium Four Img and Text” module enhances the shopping experience through rich media elements. This premium A+ module highlights four key aspects of a product using images and corresponding text.
Module Breakdown:
The Premium Four Img and Text module consists of images and text, where:
- Four images are positioned in a structured layout.
- Four corresponding text sections are placed next to each image.
Image & Text Specifications:
| Number of Images | 4 |
| Image Size | 300 x 225 pixels (minimum) |
| File Format | JPEG or PNG |
| Background | White or a lifestyle image with clear product visibility |
| Number of Text Sections | 4 (one for each image) |
| Character Limit per Section | 150 characters (including spaces) |
2. Premium Single Image with Text
The “Premium Single Image with Text” module is a visually engaging Amazon Premium A+ Content layout. It is designed to highlight a product with a large, high-quality image and supporting text. This module is perfect for showcasing key features or benefits of a product.
Module Breakdown:
- Large Single Image: The module features one large image with a wide width.
- Corresponding Text Section: The text section is positioned next to or below the image (depending on screen size) and provides space for a detailed product description or key highlights.
Image & Text Specifications:
| Number of Images | 1 |
| Image Size | 800 x 600 pixels (Recommended) |
| File Format | JPEG or PNG (up to 2 MB), Aspect ratio – 2.44:1 |
| Character Limit per Section | Up to 500 characters |
| Text Placement | Below or beside the image |
| Formatting Options | Bold and bullet points applicable |
3. Premium Navigation Carousel
The “Premium Navigation Carousel” is an advanced premium A+ content module that allows customers to navigate multiple content sections. Along with enhancing product listings, this module provides a visually rich experience that improves engagement, strengthens brand storytelling, and boosts conversions.
Module Breakdown:
- The Premium Nav Carousel module has multiple slides that users can navigate using a horizontal carousel format (as shown in the picture).
- Each slide features images and text that sellers can use to showcase key product features, benefits, and brand messages.
Image & Text Specifications:
| Total Slides | Up to 5 slides |
| Image Specification | Each slide supports a full-width image (Width: 1464 PX, Height: 600 PX) |
| Navigation Text Limit | Up to 25 characters |
| Slide Headline | 50 characters max |
| Description/ Text Area | Up to 100 characters per slide |
4. Premium Simple Image Carousel
The “Premium Simple Image Carousel” module showcases multiple high-quality images of a product in a horizontally scrolling format. This module improves the shopping experience and helps customers know the product’s details.
Module Breakdown:
This premium A+ content module features a set of images displayed in a rotating slider format that allows customers to scroll through multiple visuals.
- Layout Type: Horizontal scrolling carousel
Image & Text Specifications:
| Total Image Carousels | 6 images |
| Image Size | 1464 * 600 pixels (Recommended) |
| Image Format | JPG or PNG |
| Image File Size | Up to 2MB per image |
| Text Per Image (Optional) | 200 Characters max |
| Header Text (Optional) | 30 characters max |
5. Premium Full Video
The “Premium Full Video” allows brands to engage customers through dynamic professional video content. This module is helpful for showcasing product features, benefits, and lifestyle usage.
Module Breakdown:
The module consists of the following key components:
| Video Upload Section | |
| Allowed Formats | MP4 (recommended) |
| Maximum File Size | 500 MB |
| Duration | Up to 3 minutes |
| Resolution | Minimum 960 x 540 px resolution (HD) |
| Aspect Ratio | 16:9 (preferred) |
| Auto-Play | No (plays on user interaction) |
| Captions | Recommended for accessibility |
| Supporting Text | |
| Video Title | 50 characters |
| Video Description | 200 characters |
| Thumbnail Image | |
| Recommended Size | 1464 x 600 pixels |
| File Type | JPEG or PNG |
6. Premium Q&A
The “Premium Q&A” is an advanced module that allows sellers to handle common customer queries.
Module Breakdown:
The ‘Q&A module’ of Premium A+ content consists of:
- Questions (Expandable Text Sections): The section features a list of frequently asked questions. Here, users can click to expand and see detailed answers.
- Answers (Hidden Until Clicked): The answers appear when the question is expanded.
- Visuals (Optional): Images can be added to enhance clarity.
Image & Text Specifications:
| Question | Up to 120 characters |
| Answer | Up to 250 characters |
| Max Number of Q&A Entries | Up to 5 Q&A pairs |
7. Premium Text
The “Premium Text” is another essential Premium A+ Content module that allows adding descriptive text without images. It is perfect for showing product features and benefits.
Module Breakdown:
- This module consists of a single block of plain text.
- No images are included in this module.
Image & Text Specifications:
| Images | Not Supported |
| Headline | 8o characters |
| Description | Up to 5000 characters (including spaces) |
| Text Formatting | Plain text, no HTML formatting or unique text styles (bold, italic, bullet points). |
8. Premium Dual Images & Text
The “Premium Dual Images with Text” module is part of Amazon Premium A+ Content (A++ Content). It enhances the product story by displaying two images with supporting text, improving customer experience, and increasing conversion rates.
Module Breakdown:
- Layout: In the module, you can display two images side by side. Where related text needs to be added below or beside each image.
- Best use cases: Showcasing multiple product angles, before and after comparisons, and step-by-step usage demonstrations.
Image & Text Specifications:
| Number of Images | 2 |
| Image Dimensions | 650 * 350 px (each) |
| Image Format | JPG or PNG |
| Text Character Limit | 300 characters (each section) |
9. Premium Regimen Carousel
The “Premium Regimen Carousel” allows brands to display complementary products in a carousel format. This module offers sellers the advantage of cross-selling with a step-by-step regimen or product sequence.
Module Breakdown:
This module includes five slides, each with an image and text sections to showcase a regimen, product routine, or complementary product. In terms of structure, each slide can feature a product image, title, and description to demonstrate the product usage.
Image & Text Specifications:
| Number of slides | Up to 5 |
| Image Size | 1464 * 600 px (JPG/PNG) |
| Headline (Optional) | Maximum 20 characters |
| Body Text | Maximum 100 characters per slide |
10. Premium Hotspots 1
The “Premium Hotspot 1” is an advanced module in Premium A+ Content designed to enhance product storytelling through interactive image-based content. The module allows sellers to create hotspot-based callouts, which would enable customers to interact with essential product features from within an image.
Module Breakdown:
- Hero Image: Feature a large, high-resolution image with interactive hotspots.
- Hotspots: Additional product information is shown when you click or hover over a hotspot.
Image & Text Specifications:
| Image Specifications | |
| Image Size | 1464 x 600 pixels (minimum recommended size) |
| Format | JPEG or PNG |
| Number of Hotspots | Up to 6 interactive callouts |
| Text Specifications | |
| Headline | Maximum 50 characters |
| Body text | Maximum 200 characters |
11. Premium Comparison Table 3
The “Premium Comparison Table 3” module allows sellers to show product comparisons using images and product specifications. With this module, customers can easily compare multiple products and their key features at a time.
Module Breakdown:
- Structure: The comparison table in the module consists of multiple rows and columns where each product is displayed with relevant attributes.
Image & Text Specifications:
| No of Image | 2 |
| Image Size | 488 x 700 pixels (square format) |
| Title Limit | 25 characters |
| Feature Rows | |
| Metric Text Limit | 20 characters |
| Comparison Metrics | 7 Max |
| Checkmarks/Icons | |
| Checkmark | It can be a checkmark (✓) or text (e.g., “Yes” or “No”) |
| CTA (Call-to-Action) Button | |
| Button | Each product has a View More or Shop Now button. |
12. Premium Hotspots 2
The “Premium Hotspot 2” is a module of Amazon Premium A+ Content that is designed to engage customers by displaying product details using unique hotspots. With this module, customers can hover over specified areas (hotspots) within the image to explore various key product features.
Module Breakdown:
- Main Image: A single large and high-resolution image for the background.
- Hotspots: Hotspots: Attractive elements (hotspots) are placed over any specific area of the image. Hovering over these hotspots provides more information.
- Text: Each hotspot includes a brief text description.
Image & Text Specifications:
| Image | 1464 * 600 pixels (recommended) |
| Hotspots | Up to 6 interactive hotspots |
| Headline Text (Per Hotspot) | Max 50 characters |
13. Premium Technical Specifications
The “Premium Tech Specs” module shows product technical specifications in a detailed, structured manner. This module is particularly beneficial for tech products, electronics, or any item where key specifications impact a buyer’s decision to purchase or not.
Module Breakdown:
- Layout: The module features a table-like list to showcase product specs.
- Image and design: This is a text-based module and does not provide image usage.
- Text Specifications: The module has a two-column layout. The left column describes the specification type, and the right column shows the actual specification. Each row consists of a feature name (left side) and a related value (right side). The module supports up to 10 rows of technical specifications.
Image & Text Specifications:
| Image | Not Supported |
| Feature Name (Left Column) | Up to 30 characters per row |
| Feature Value (Right Column) | Up to 500 characters per row |
| Number of Features | Maximum of 16 feature rows |
14. Premium Video Image Carousel
This “Premium Video Img Carousel” module is best for improving product listings using videos and images in a carousel format. The module allows sellers to dynamically promote their products for a better engagement experience and boost conversions.
Module Breakdown:
- Layout and functionality: The module showcases multiple images and videos in a horizontally scrolling carousel. Customers can scroll through the slides manually or watch the auto-playing video (however, it will be muted by default).
Image & Text Specifications:
| Video | 1 per slide (Max 6 slides) |
| Video Duration | Up to 20 seconds per video |
| Image | Up to 6 images (JPEG/PNG) |
| Image Resolution | 800 * 600 px (min) |
| Description Text | Character limit: 500 |
| Recommended Use | Product features, lifestyle use, brand storytelling |
15. Premium Background Image with Text
The “Premium Background Img with Text” module allows sellers to use a full-width background image with overlaid text to show key product information and improve product presentation and engagement.
Module Breakdown:
- Image and Text: The section has a high-quality and full-width background image to create a better visual experience. The text is positioned over the background image in the semi-transparent text box. In terms of placement, the text is well-placed, so it does not overlap with key image elements.
Image & Text Specifications:
| Image Dimensions | 1464 x 600 pixels (recommended) |
| File Format | JPEG or PNG |
| File Size | Maximum 2MB |
| Background Image | High-resolution image with a focus on product branding, lifestyle appeal, or key features. |
| Text Specifications | |
| Title/Heading Text | Up to 60 Characters |
| Description Text Limit | Up to 300 characters |
16. Premium Full Image
The “Premium Full Image” module is the most impressive of all the listed Amazon Premium A+ content modules. It is designed to display a high-quality, full-width image across content.
Module Breakdown:
- Structure and Layout: The module features a single, high-resolution, full-width image. Also, an overlay text can be added, but the image should be the main focus. This module is perfect for showcasing lifestyle images, brand storytelling, or just using a high-resolution image to highlight important product features.
Image & Text Specifications:
| Image Dimensions | 1464 * 600 pixels (Recommended) |
| File Format | .JPG, .PNG |
| Maximum File Size | 2MB |
| Text (Optional Overlay) | Up to 300 characters |
| Text Formatting | No special formatting (plain text only) |
17. Premium Video with Text
The “Premium Video with Text” is a highly effective Premium A+ Content module, which allows the sellers to showcase a video with descriptive text to enhance product storytelling and increase conversions.
Module Breakdown:
This module features two sections: video on the right side and text on the left side. This combination of text and video provides customers with an immersive shopping experience and boosts conversions.
Image & Text Specifications:
| Video | |
| Format | MP4 |
| Resolution | 800 × 600 pixels min (recommended) |
| File Size | Maximum 200 MB |
| Duration | Recommended 15–60 seconds, but can be longer |
| Aspect Ratio | 16:9 (horizontal) |
| Text | |
| Character Limit | 200 characters |
| Formatting | Supports standard text with no bold, italics, or unique styling |
| Thumbnail Image | |
| Size | 800 × 600 pixels min (same as video) |
| Format | PNG or JPG |
18. Premium Comparison Table 1
The “Premium Comparison Table 1” module allows for side-by-side comparison of multiple products in an organized and appealing table layout. This helps buyers to make informed decisions with a clear understanding of key features, benefits, and differences between the products. The module supports up to 4 product comparisons.
Module Breakdown:
The module consists of the following key components:
- Layout: A structured table with columns for different products and rows for their features.
- Product Image: All of the four compared products have a related image space.
- Product Title: A section to display the product name.
- Feature Row Titles: This section lists different features for comparison (e.g., Material, Size, Special Features).
- Feature Descriptions (Columns under each product): Highlights product-specific details for each feature.
- Checkmarks / Text Inputs: Each row can contain either a checkmark (✓) or short descriptive text to indicate the availability or specifications of the feature for each product.
Image & Text Specifications:
| Number of comparisons | Up to 6 products can be compared |
| Number of Rows | 12 rows, but it can vary |
| Features Rows | Customer rating, price, size, lifespan, etc. |
| Number of Images | 1 image per product (required), size: 200*225 pixels |
| Header/Product Title Limit | Up to 25 characters |
| Features labels (left column) Limit | Up to 30 characters per label |
| Feature Value (within table) Limit | Up to 30 characters per entry |
19. Premium Comparison Table 2
The “Premium Comparison Table 2” module is designed to enhance the product listing with an advanced feature that enables brands to compare multiple products directly. This module supports a minimum of 3 and a maximum of 6 products in comparison.
Module Breakdown:
This module consists of a structured table format that allows sellers to compare the features of multiple products in a visually appealing format.
Image & Text Specifications:
| Number of comparisons | Maximum 3 products |
| Number of Images | 1 image per product (required), size: 300*225 pixels |
| File Type | PNG, JPG (no animated images) |
| Header/Product Title Limit | Up to 30 characters |
| Comparison Attributes/Feature | Can list up to 5 characteristics for comparison |
| Attribute character limit | 80 characters |
