Launching Sponsored Products Ads on Amazon: Things to Consider

1. Check the Amazon search result page and prepare a list of competitors

Type your product-specific keywords on the Amazon search page and prepare a list of relevant products appearing on the top page. Use a Google Spreadsheet and record their titles, brand name, selling price, and offers they are running.

This will give you a better idea about the competition to compete with. Check for their pricing and adjust your prices either through offer or discount coupon. This will gradually increase your chances of getting more sales while running ads.

2. Competition in-depth research

As you have a list of some relevant competitors using the above method, it is time to audit them in-depth. Use tools or extensions like Jungle scout and Helium 10. Gather the list of potential keywords they are gaining traffic.

Prepare the list of keywords in a spreadsheet. Filter all relevant keywords and delete irrelevant keywords

This will help you run ads on targeted keywords and get placements to reach the targeted audience. It will save your campaign from irrelevant clicks and save you money.

3. Keyword Type

During keyword placement in the ad campaign, you will have the option to choose keyword type: exact, broad, and phrase match.

• Exact math: It refers to display ads on the search page when a user searches for an exact match keyword. E.g., “steel bottle black” is a keyword. When a user types or searches the exact query, then only your ad will appear; otherwise, not.
• Broad match: A broad match query broadly covers the keyphrase. Taking the above example of the keyword “Steel bottle black. When we run a broad match ad, Amazon will feed our product to all queries having one or more keywords. If some types a plastic black bottles, your ad will appear, if some type of gray bottles, then your ad will be displayed.
• Phrase match: A phrase match ad campaign works on the phrase. Our keyword was “Steel black bottle”. Whenever the user searches for the phrase “steel black bottle” it will appear on the search page.

Suppose, if some type of black steel bottle, 500 ml, best steel black bottle, etc, your ad will appear on the search page.

Check for your product, their type, color, material etc, decide which campaign is suitable for it. If you need assistance for Amazon PPC services, then feel free to discuss with our team.

4. Ad Budget

You need to set up an ad budget for your campaigns. Amazon will exhaust your budget based on what you set for daily expenses to be exhausted while running a campaign.

To calculate what budget you should keep, check for keyword volume stats through keyword checker tools. Doing this, you will get an idea of how many clicks you could expect in a day from Amazon.

Based on your campaign budget and keyword CPC, keep the best daily budget to get the most out of it.

5. Improve your listing

The last but vital thing you need to check for before you launch an ad campaign on Amazon is your listing. Check for what your competitors have done on their listing and compare what missing on your listing.

Use better infographics in the image listings set, keep effective bullet points, and describe your product in depth. Also, fill out as many attributes as you can. This way, users will not have any chances to bounce from your listing page without a purchase.

If you have a brand registry done and Amazon A+ approved, then get Amazon A+ content created for it. Having an A+ content on the listing page enhances the sales by 7-15%.