Eligibility Requirements to Run Ads on Amazon
Amazon is the busiest and biggest marketplace on the internet. In 2023, the marketplace had a 37.6% share of the e-commerce market in the USA.
To gain visibility and sales by outranking the competition, Amazon sellers often look and opt for Amazon ads. Through Amazon ads, one can get their product on the top search page and drive customers on their product detail page.
But, before running the ads, you should meet certain criteria that Amazon has for running ads on Amazon. In this article, we will discuss those criteria in depth.
Amazon has different eligibility criterias for different kinds of ads. We will discuss and highlight criteria for each and every ad format.
Before we begin, let us see the basic eligibility requirements below:
1. Professional seller:
Amazon has two plans: an individual seller and a professional seller who sells through Seller Central. The individual plan is a free plan from Amazon that enables a seller to list up to 40 listings a month. The seller will pay a $0.99/listing fee on Amazon.
The professional plan costs USD 39.99/month. In this plan, sellers can list more than 40 listings and are eligible to gain access to numerous seller central tools including sponsored ads.
2. Active Account in good standing:
An active account with good standing means you are eligible to sell products on Amazon and follow all the criteria and guidelines of Amazon.
3. Shipping all across the country
To run ads on Amazon, a seller should have the ability to fulfill orders in all the regions of the country you are selling in. This is for FBM sellers, who ship and fulfil the orders through third party carriers other than Amazon FBA.
Amazon-sponsored Products Ads: Eligibility Criteria
1. Buy Box:
Your listing should have a buy box. A buy box is an “add to cart” button that appears on the listing pages. If you have the buy box on the listing page then only you can run Amazon sponsored products ads else not.
Before you proceed, check the listing page and ensure you have a buy box. If not, discuss with the support team or Amazon PPC experts, and they will suggest resolutions to get it visible on the listing pages.
2. Product condition:
Amazon-sponsored ads are available for products available to sell in new condition. Used/refurbished products are not eligible to run ads for.
3. Product Category:
Check the categories below that Amazon allows to run product ads for:
- Appliances
- Automotive
- Arts, Crafts, and Sewing
- Baby Products
- Beauty
- Consumer packaged goods
- Mobile and accessories
- Clothing and accessories
- Collectibles
- Computer and electronics
- Fine art and Furniture
- Grocery and Gourmet Food
- Health and Personal Care Products
- Home and Kitchen
- Industrial and Scientific
- Luggage
- Movies and TV
- Music and Musical Instruments
- Office products
- Patio, Lawn, Home, and Garden
- Pet Supplies
- Shoes
- Sports and Collectibles
- Software
- Tools and Home Improvement
- Toys and Games
- Video Games
- Watches
Amazon Sponsored Brands Ads: Eligibility Criteria
1. Brand Registry
To begin with Amazon Sponsored Ads, a seller must enroll their brands in the brand registry program. Once you get the approval for the brand on Amazon, you can run sponsored brands ads on Amazon.
2. Categories under which you can run brand ads
Your products should be listed under one or more categories below to be eligible to run sponsored brands ads.
