10 Best Product Research Tools For Amazon FBA (Free & Paid)

Top 10 Product Research Tools For Amazon FBA (Free & Paid)

Are you looking for a profitable product to launch on Amazon? Get the right Amazon product research tools to find items with high demand, high profits, and less competition.

Several Amazon product research tools with unique features, prices, and applications are available in the market. 

With many options, which tool is right for you? This guide will examine the best Amazon product research tools, explain how each can help you find a profitable product, and help you choose the right tool for your Amazon FBA business.

What Are Amazon Product Research Tools?

Amazon product research tools are software or online platforms designed to help sellers to find profitable products. These tools utilize various data analytics to analyze product demand, competition, and market trends, helping sellers decide what products to sell on Amazon.

The primary goal of Amazon product research tools is to give sellers useful information and insights that can help them discover high-demand and less-competitive products. These tools often include competitive analysis, sales forecasting, product research, market research, keyword research, and historical data tracking.

What Are The Best Product Research Tools For Amazon FBA?

Finding profitable products to sell on Amazon can be challenging as a new seller, especially when you rely on Google Trends data analytics. To help you with this, here are some of the top tools that can help you with your Amazon FBA product research.

Several Amazon product research tools with unique features, prices, and applications are available in the market. Some popular examples are Jungle Scout, Helium 10, Viral Launch, AMZScout, and Unicorn Smasher.

Next, we will discuss every product research tools with its pros and cons. So, if you’re ready to start selling on Amazon and need to do product research, keep reading!

Top 10 Amazon Product Research Tools

1. Helium 10

Black Box by Helium 10 helps Amazon sellers identify their ideal product by providing detailed results from Amazon product research in seconds. Any Amazon product search can be customized with filters and criteria through Black Box.

If you want to sort the results to find what you’re looking for more quickly, the “Sort by” drop-down menu has a variety of selections. The Helium 10 software suite was built and tested by Amazon’s top sellers, giving you an advantage over competitors. 

So, if you want to increase your accurate sales forecasting, free up more time, reduce your PPC expenses, and find secret keywords with high search volume that your competitors aren’t using, Helium 10 Black Box is the best solution for you.

Product Research Tools Available

• Product Finder: This tool helps Amazon sellers find products they can offer for sale in their stores.
• Filters: Primary filters are used to view product ideas, while advanced filters perform a more in-depth search based on real-time data and metrics that can help you identify the best products.
• All essential product information is in one place.
• Complete Helium 10 Educational Support.

Helium 10: Pricing Plans

• Starter: $29 per Month
• Platinum: $84 per Month
• Diamond: $209 per Month
• Elite: $399 per Month
• Custom

Helium 10: Pros

• It’s a feature-rich SUV that lacks equipment.
• Professional tools are very useful, and you can avoid problems like product theft.
• The product is quite impressive, and the price change is informed
• Multiple keyword research tool options are available; you can even find keywords in the wrong verticals.
• It is easy to monitor the celebrity and annual pattern of each product.
• Has a free plan only for beginners.

Helium 10: Cons

• Not as user-friendly for beginners as its competitors.
• The free plan is limited.

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2. AMZScout

AMZ Scout focuses on assisting retailers in detecting trends. After seeing that it is gaining a reasonable amount of momentum, you can use the tools provided by AMZ Scout to determine whether a location is viable.

You can also validate product ideas by monitoring sales volume, market price trends, best seller rank, and sales rank. Their step-by-step masterclasses and video courses, created by seven-figure Amazon sellers, will show you how to choose successful products for your business and source products from suppliers.

Product Research Tools Available

• Pro Extensions: Access detailed information about each Amazon product to identify highly engaging items on the market.
• Product Database: Quickly analyze Amazon products by filtering them by supply, demand, competition, and other factors
• Amazon Dropshipping, Arbitrage, and Wholesale Tool: It helps you to avoid risky products and increase your success rate in selling branded and other existing products with the help of this tool.
• Quick View: Rate the item using the information found on the product or search results page.

AMZScout: Pricing Plans

• PRO Extension: $16.49 per Month
• Amazon Seller’s Bundle: $29 per Month

AMZScout: Pros

• Excellent Free Training Videos for Beginners
• Free plan and cost-effective Starter plan
• For professional Amazon sellers, there’s a lifetime plan
• Several product search filters make it easy to sort through.
• Some processes are automated by the Listing Wizard, saving you time.

AMZScout: Cons

• Not as robust or accurate as alternative devices
• Lack of metrics provided by H10
• The supplier does not provide services

3. JungleScout

Jungle Scout, one of Amazon’s most loved product research solutions, is typically the one you start with before making it to the major leagues. There’s a good reason this tool is a favorite among many FBA (Fulfillment by Amazon) businesses. The comprehensive features of this website have been able to assist sellers in various ways.

You can browse the website product database for a specific product or get a general overview of the lumber category. Jungle Scout has a tool specifically for tracking down what you want.

If you’re trying to determine the level of interest in a particular niche offering, JungleScout’s Amazon keyword research tools (Scouting Options) should be helpful. In addition to providing product information, the features of Jungle Scout are still present. You can count on them to help you create marketing campaigns for your items and locate reliable suppliers using their supplier database.

Product Research Tools Available

• Opportunity Finder: Quickly find opportunities by looking for high-demand, low-competition keywords.
• Product Tracker: You can confidently choose your next product on Amazon by organizing, grouping, and comparing product ideas and sales metrics.
• Product Database: With advanced filters, you can quickly identify profitable Amazon opportunities regardless of your experience level as a seller.
• Supplier Database: Get instant access to a vast network of trusted, high-quality manufacturers to bring your product idea to life.
• Keyword Scout: Find high-converting keywords for your listing and gain valuable insight into your competitors’ keyword strategy.

JungleScout: Pricing Plans

• Basic: $29 per Month
• Suite: $49 per Month
• Professional: $84 per Month

JungleScout: Pros

• There are many features suitable for both beginners and expert sellers.
• He has excellent insight and analysis.
• Inventory Management is an add-on.
• Their Beginners Academy is helpful for novice sellers.

JungleScout: Cons

• Your Amazon FBA operation may require the purchase of other product research software.
• Not exactly the best price-quality ratio.

4. ZonGuru

Amazon is a relatively new entrant in the point-of-sale tools market. They provide a comprehensive tool suite with accurate data. All the tools help FBA entrepreneurs find and validate new items, locate manufacturers, optimize listings, and track the health of their companies.

For solo entrepreneurs who enjoy learning, tinkering, and automating whatever they can, Zonguru is fun, accurate, and built for them. If you are an Amazon seller looking for a reliable solution to get insightful data and expand your Amazon business, then Zonguru is the solution you should try. Its Amazon product listing optimization tool is the most popular on the market.

Product Research Tools Available

• Niche Finder: This allows you to generate product ideas quickly and easily.
• Chrome Extension: You can research specialties and products directly on Amazon.
• Sales Detective: Allows you to track monthly sales data.
• Love-Hate: Gives you all the weaknesses and strengths of a product.
• Easy Sourcing: Partnered with Alibaba.com to help you find suppliers.

ZonGuru: Pricing Plans

• Researcher: $39 per Month
• Seller: $49 per Month

ZonGuru: Pros

• It has the best color schemes and user interface.
• It’s easy and enjoyable to use.
• It has highly effective automation tools.
• Their product data and keyword data are accurate.

ZonGuru: Cons

• Brief product list
• Less reliable data

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5. SellerApp

The Seller app has many features to make your life as an Amazon seller easier when you search for products. You can use the SellerApp market research tool’s “Advanced Product Intelligence” to uncover products with high potential and low competition.

Their software aggregates over 300 million data points daily to provide detailed analyses such as historical sales data, earnings forecasts, and ratings. Data is the driving force behind everything. When it comes to SellerApp, it allows you to choose which items to stock with comprehensive knowledge.

Research what trends and keywords your competitors are doing to make your plan more effective. Additionally, you can set up alerts to notify you when the product price you’re tracking changes.

Product Research Tools Available

• Product Tracker: With this tool, you can gather information about your competitors’ strategies and what changes are helping their products succeed.
• Competitive Strategy Analysis: Build long-term plans that keep you one step ahead by efficiently analyzing your competitors’ best-selling products.
• Track Product Metrics In Real-Time: Under one intuitive dashboard, SellerApp’s product intelligence tools track various metrics such as opportunity score, rating, revenue, BSR, and more.
• Reliable Sales Data & Accurate Reports: With SellerApp, you can improve your sales data by setting custom filter presets. Get customized, accurate reports on orders, prices, sales and revenue projections, and more.

SellerApp: Pricing Plans

• Freemium: $0
• Pro Lite: $39 per Month
• Professional: $79 per Month

SellerApp: Pros

• It has multiple tools in one place and a central dashboard that lets you assess your performance instantly.
• Market research tools are intelligent and holistic information that helps you make the best selection.
• You can research what your competitors are doing and use that information to improve your approach.
• Keyword research tools perform well.
• With the help of the Amazon Product Optimization Tool, you can identify improvement areas that can be implemented.

SellerApp: Cons

• It takes learning because you have so many options and tools.

6. Zonbase

ZoneBase is a leading all-in-one platform for Amazon sellers. Provides a complete set of vendor tools to help software vendors execute their business processes

ZoneBase Suite includes 14+ tools. The tools work in all areas of the Amazon business, from product research to keyword research, listing optimization, sales forecasting, competitive analysis, and profit tracking.

They also offer personalized services that allow them to assist new and existing vendors who prefer to outsource their business needs to an expert team.

Product Research Tools Available

• Product Validator – Product Validator is our personalized product research service for sellers who want their product ideas reviewed and validated by experts.
• Product Ideas – This is a product research service. This allows sellers to work with experts who will carefully select profitable products to start their business.
• Page One and PPC Autopilot – These are our PPC management services. It allows sellers to access expert support to create and launch high-converting PPC campaigns.

Zonbase: Pricing Plans

• Standard: $37/month
• Legendary: $67/month
• Diamond: $132/month

7. Viral Launch

You can find products in just three clicks using Amazon product research tool options available on Viral Launch. Finding top brands, categories, items, and search terms is easy. Viral Launch provides you with as much data as possible, such as market trends, revenue projections, and competition levels. As a result, you can choose the best items to sell. They give you the option to follow top sellers. So you can see the SEO and advertising strategies of competitors.

You can get data directly from them by using Amazon’s keyword research tool to boost your SEO. They feature a sophisticated relevance filter. So you don’t have to waste time searching for useless words. They promote “hidden keywords” that your competition may ignore, along with a free listing generator that enables you to generate SEO-optimized Amazon listings.

Product Research Tools Available

• Product, Keyword, Brand, And Category Insights
• Accurate Sales Forecast
• Data On 200+ Million Products
• 100+ Unique Search Filters
• Historical Sales, Reviews, Price & Bsr
• Market Trends
• Popular Result Alerts
• Cost And Profit Calculator
• Product Consideration Score
• Chrome Extensions And Web Apps
• Market Tips, Warnings, And Alerts
• Comprehensive, Updated Training
• Advanced Brand And Category Analysis
• Competitor Analysis
• Keyword Research

Viral Launch: Pricing Plans

• Essentials: $69 per Month
• Pro: $99 per Month
• Pro Plus Ads: $199 per Month

Viral Launch: Pros

• Available Outside The United States (Although Devices Are Limited)
• This Is The Top Service For Product Launch
• Allows You To Perform Informed Amazon Product Analysis
• Ultra Fluid Interface
• Excellent For Managing Sponsored Advertising Campaigns

Viral Launch: Cons

• No opening or opening strategy
• Product research tools are not as effective as Helium 10.
• Not as easy as jungle scout
• The best features have nothing to do with product research.

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8. Unicorn Smasher

Data overload is usually a challenge for Amazon merchants. Make bulk transactions. Important information may be overlooked due to the amount of content. It is filtered during the Amazon product research stage. However, processing large amounts of data has become much easier with Unicorn Smasher. You get some of the most reliable keyword search volumes and keyword research tools.

Product Research Tools Available

• Opportunity Score: Analyze the entire Amazon marketplace and tell you which product will give you the best chance to succeed on Amazon.
• Complete Dashboard: Incredibly well-organized, and with a dashboard filled with all the data you need to find profitable products, you can easily manage all your research in one place.
• Comprehensive Data: By taking a close look at any product’s prices, reviews, ratings, bestseller lists, estimated sales, and more on Amazon, you can find out what it takes to be successful in any category.

Unicorn Smasher: Pricing Plans

• Basic: $49.99 per Month
• Suite: $150 per Month
• Professional: $99 per Month

Unicorn Smasher: Pros

• Accurate estimation of projected sales for each item
• an intuitive dashboard
• Opportunity scoring lets you figure out products that will perform well on Amazon.
• It’s free to download.

Unicorn Smasher: Cons

• If you’re looking for something with an Amazon ranking tool, Unicorn Tracker may not be your product research tool because it lacks other solutions’ capabilities.

9. Seller-App

The Seller-App is an all-in-one tool that covers various aspects of selling on Amazon, including product research, keyword research, competitor analysis, and listing optimization. This will provide you with data that will give you insights to make informed decisions.

Seller-App: Pricing Plans

• Starter Plan: $99 per month.
• Professional Plan: $199 per month.

Seller-App: Pros

• An extensive list of features for Amazon sellers.
• A user-friendly interface and an intuitive dashboard.
• Data-driven insights on market trends, competitive analysis, and performance metrics. Support for customers by email and telephone.

Seller-App: Cons

• Compared with some equipment, its price is relatively high.
• Specifically, it focuses on the Amazon marketplace.
• Limited support is available for other types of platforms.
• Since it is a web-based platform, internet access is required.

10. Sonar

Sonar is a free Amazon product research tool with extensive features such as reverse ASIN lookup, extended search to find synonym keywords, and Amazon search volume. Find the most profitable keywords from over 75 million real Amazon search terms.

Pricing Plans

• Free Plan: Limited
• Professional Plan: $19 per month

Sonar: Pros

• Keyword research: Sonar is a keyword research tool built for Amazon sellers to help them find relevant, high-performing keywords to improve their product listings.
• Data on Search Volume: SONAR provides search volume information, helping dealers understand the prevalence and interest of specific watchwords on Amazon.
• Catchphrase ideas: Sonar provides catchphrase ideas in light of customer input, helping merchants discover new keywords.
• Contender Investigation: SONAR provides Contender Investigation Highlights, allowing traders to break down the catchphrases their competitors are using and get pieces of knowledge into their systems.

Sonar: Cons

• Restricted features in the free plan: Compared to Sonar’s paid plans, the free plan may be restricted regarding features and data access.
• Pricing: Since Sonar’s Professional plan is a paid option, it may not be a good choice for low-budget sellers or those who just want a free tool.
• Stage Restrictions: Sonar primarily focuses on Amazon keyword research and may not provide support for sellers selling at different stages.

To start a successful Amazon FBA business, the seller must source a good and profitable product. Also, they must check and analyze Amazon’s market before deciding on a product. Though the process may be challenging and time-consuming, you can hire an agency for Amazon FBA product research services and launch your product immediately.