Troubleshooting Amazon Ads: Issues and Practical Solutions

Possible reasons why your Amazon ads aren’t working and how to fix them.

After spending a huge sum on Amazon PPC, many sellers still fail to get results. They end up with higher ACOS and poor ROI.

But, do you know why your Amazon ads are not converting? What are the possible reasons behind it?

There are many possible reasons why Amazon ads do not convert. Today, we will look for several reasons that the Amazon sponsored products ads campaigns and how to fix them.

Reasons Why Your Amazon Ads Are Not Working

1. Listing Quality issue

If your ads are not working, then the highest possible issue could be the product listing. You need to check a few things in order to check the listing quality.

# Product title: Product titles should be easy to read and clear. Check whether the top seed keyword is appearing in the title or not. Have you added all possible combinations like shape, size, color, material, etc, in the title or not?

# Images set: The first thing that a customer looks at after opening the listing is the images. Check whether you have used a high-quality main image followed by some infographics that highlight the product attributes, features, and specifications. If not, ask a designer and get that ready.

# Bullet points and product description: Bullet points and product description should be used effectively. It should cover all the aspects that a user thinks of while purchasing. Summarize the product’s importance, its features, problem-solving ability, etc.

In addition, do use search engines and see the FAQ; people often ask about the product. You can summarize and add up those things in the product description, leaving no doubt for customers.

Amazon sellers use Amazon A+ content designs to get the best from their listings. If you have not listed A+ content, then you should implement it in your listing. This will help you make conversions better.

2. Check the campaign keywords

If the Amazon ads are not working, then you should audit the campaign performance. Open the keywords section, identify and remove irrelevant and unwanted keywords.

Also, mark a few terms as negative to make the campaign more effective. For e.g., you are selling a blue color bottle, and if your ads are getting on red color bottles, it will not impact much. Similarly, if you sell a “steel bottle” and your ad appears on a “plastic bottle”, then it will waste your budget. Customers may click the Ad, but will not buy.

So, identify search terms and mark them negative. This will ensure your ads will appear to the right audience.

Check for keyword types: exact, phrase, or broad match. It is advisable to use phrase match keywords targeting. This ensures filtered traffic through ad campaigns.

3. Product price

If you sell a product at a higher price than the competition. Your campaign will end in frustration. Shoppers will click the ad, but not buy it, as they have lower options available on Amazon.

So, better to do a price audit of the competition and keep the product price accordingly. Run kinds of deals and discounts to gain buyers’ attention and convert them into sales.

4. Reviews and ratings

Another possible reason that can hinder the success of your Amazon ad is product reviews and ratings.

A product with poor reviews and ratings cannot help in lowering the ACOS. Customers will land on your product detail page, but reviews and ratings will build a doubts in their mind.

Ideally, you should run ads on those products that have average ratings of 4+. Still, you want to run ads and market poor reviews and ratings, then give a huge pricing discount. This way, customers may buy the product. If they are satisfied, then chance you may get some positive reviews on the listings to balance the ratio.

5. Low-demand product

Low-demand or seasonal products often fail to perform well in the competitive Amazon market. If your product falls under these two scenarios, then this could be a reason behind the low performance.

Do keyword research and see the product’s monthly search volume, and check the competitor’s selling history data to identify the sales volume. This will indicate to you the demand of the product.

6. Not retargeting the audience

Amazon has an advertising program known as “Amazon Sponsored Display Ads”. Through this ad campaign, sellers can retarget their visitors on thousands of apps and sites.

Customers who visited your product detail page but did not buy it can be retargeted through display ads. Amazon will show your product ad on a partnered site and let you get it back on the detail page. In case they fail to add the product to the cart or buy that time, chances are they can buy it now.

Stop predicting, contact DigiGyor

Amazon PPC needs a lot of effort to lower ACOS. If you are seeking assistance, then connect with us. Our team of Amazon PPC experts will audit the listing, campaign, and give consultation to get the best from your ad campaigns.