How to Promote and Drive Customers to Your Products Outside Amazon
Do you want to promote your products and attract customers outside of Amazon? Then read this guide.
Selling on Amazon does not rely on Amazon only. You have the option and credibility to promote your brand outside Amazon, too. There are ways to use them, you can reach a wide network outside Amazon.
We have gathered a list of possible ways through which you can drive traffic to your product listing outside Amazon.
Why look for external sources to generate traffic other than Amazon?
The Amazon game has changed a lot from a few years ago. In 2025, you will face tough competition from other sellers. As other sellers are also using Amazon ads and other features to compete with you.
So, a seller must utilize all possible ways to generate traffic for their Amazon listings. This way, you can stay ahead of your competition.
Before you start leveraging external traffic, you must focus on your listings. First, properly optimize all product listings on Amazon, and have all the important aspects in the images. If you have Amazon A+ approved content, add it. This is to ensure that you get the highest conversions from external sources.
Your listing should have at least 10-20 reviews with at least 4+ ratings. This will ensure customers will get positive vibes to make purchasing decisions.
Next, we will explore the ways to generate external traffic for your Amazon product listings.
Ways to Generate External Traffic for Your Amazon Listings
1. Amazon Sponsored Display Ads
This Amazon ad type for brands and vendors enables them to promote their products outside and within Amazon.
Amazon displays the products on both the Amazon search page and other partner apps and sites like Twitch. When users click on it, they will reach your product detail page.
2. Social Media Marketing
Popular platforms like Facebook, Instagram, Twitter, and Pinterest ads are other great options to promote your products outside Amazon.
You have two options: first, send traffic directly to the Amazon product detail page. Second, send traffic to your website, and then let the customer visit the Amazon listing.
Using the second option, you can grab leads from customers in terms of phone number and email on the website. This can be used later for email marketing and promotions.
Also, you can add two buy boxes on the website (best for FBM sellers), first add to cart, and second buy now at Amazon. If users directly purchase from your website, you could save referral fees and other fees charged by Amazon.
If users have trust issues seeing a new brand, then they can purchase the product through the Buy Now Amazon link.
3. Search the internet
Another great way to get targeted customers on the Amazon product detail page is through the internet. Search for queries like “best angle grinders”, “best angle grinders 2025”, etc. Replace the product with your name in the example, Google will show you top blogs featuring similar and exact products you are selling.
Discuss with the blog owner and ask them to review your product. Send your product for review and get your product featured on such pages. This way, you will get more visibility in front of the right audience.
Also, the blog owner can get commission through the Amazon referral program for selling the product.
In addition, you can run an ad on such blogs through banners and land the customer on your listing pages.
4. PDF and Infographic submissions
Nowadays, most of the brands on Amazon are prioritizing the content enhancement feature to enhance their store visibility. So, instead of using A+ content only on the listing page, you should use it outside of Amazon, too, just like a pro. Ask your A+ content designer to create a mockup of the A+ content and provide both PDF and JPG versions of it.
Submit your stuff on sites like visual.ly and Slideshare. This way, you can reach more audiences in a visual manner.
5. Submit on Pinterest
Pinterest is one of the leading sites in the USA that shoppers use for decision-making. Create an account on Pinterest and submit all the listings using relevant boards. Also, Pinterest pins get higher visibility in Google image search pages; this way, you will reach a more targeted audience.
6. Influencer Outreach
Contact top influencers working in your category. Send them your product for review, they will make an unboxing video and share it with their social media audience on Instagram and YouTube.
Being an influencer, they have a good number of followers and email lists. Your video will go to a massive audience that will generate high visibility.
