Effective Ways to Get Repeat Orders on Amazon Store
The major business goal for an Amazon seller is to make more sales. Gaining new customers is a great win, but what about repeat customers? Yes, a business’s success solely depends on getting both new and repeat orders.
You spend money on PPC campaigns, influencer marketing, etc., to get new customers every day. Similarly, your focus should also be on gaining repeat orders from existing customers. It can be done on the Amazon store, too.
Benefits of Repeat Orders
Higher profits
The ultimate goal for a business is profitability. A seller needs to cover the Amazon fees, product sourcing, shipment fees, etc. Investing in Amazon PPC management also needs a daily budget.
So, getting orders from an existing customer will lower the expenses. Here, you won’t need to run ads to reach them. You need to win the loyalty of the customer. They will prefer your brand for their next purchases.
Referrals
Having repeat orders from customers is an indicator that they love your brand. When customers start to trust your brand, they suggest it to friends, family, and their circle. This kind of publicity helps you gain many new customers without reaching them through ads or extraordinary efforts.
Ways to Get Repeat Orders on Amazon Store
1. Focus on product quality.
Customers love two things: the best price and the best quality. Brands that fulfil both requirements gain the trust of customers. Your product should solve their problem and meet their standard of quality.
Once you pass this test, you will gain the love of customers. Your product quality will help you stand out from the competition. Also, try to fulfil the orders by the deadline. Quality product and on-time delivery both will add stars to your brand rating.
2. Brand storefront
Similar to the website, Amazon offers a brand storefront to sellers. You can showcase your products and add a menu navigation. This way, you can structure the catalogue effectively.
Many customers check the brand’s storefront before placing an order. There is a chance they may add other products to their cart for purchase. Also, they can add your products for future purchases.
Always use a logo and the same storefront name as your brand. This way, you can let customers find your website easily. This gives them a chance to buy products on your website instead of Amazon. You can save on Amazon FBA storage fees.
3. Package Insert
One of Amazon’s easy and cheap repeat orders-gaining strategies is the package insert. Keep a note or message card within the box. When a customer orders your product, they will receive the insert.
You can write a sweet note to the customer, including a product discount code they can use for their next purchase.
4. Amazon Tailored Audiences
This email marketing tool from Amazon allows brands to build relationships with their customers. You can target repeat buyers, recent customers, and high-spend yielding customers.
There are a few guidelines for eligibility for Amazon-tailored audiences.
Your brand should be selling on Amazon for more than 12 months. For more details and guidelines, read the complete details here.
5. Subscribe and Save program.
This Amazon program is beneficial for both sellers and customers. Sellers can use it to get repeat orders, while customers can benefit from free shipping, discounts, etc.
Many customers on Amazon order a specific product frequently. Thus, they need a good discount and deal to save money. By offering a sweet deal to customers, you can gain more repeat orders from subscription and save programs.
6. Offer a discount on all orders.
Discounts and deals like buy one get one free, 20% off, 10% coupon code, etc., excite the customers. They feel honoured to save some bucks on the orders.
To be in the race for Amazon games, it is a good practice to offer discounts on all orders. This will help you gain repeat orders. Add promo codes and price cut off on the entire catalogue instead of just one or two products.
7. Mailing list
Send follow-up emails to customers using the Seller Central mailing tool. You can ask the customers to review and rate the product they purchased from your shop. Interact with them and start working on building relationships.
But, before you proceed, read about the dos and don’ts while sending follow-up emails to Amazon customers.
Also, you can send promotional emails with discount codes and deals on their next purchases to get more repeat orders.
