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What is ACOS and ROAS

What is ACOS and ROAS? Explained

When running ads on Amazon, you have encountered two Amazon abbreviations: ACOS and ROAS. These both metrics are KPIs (key performance indicators) when you analyse the campaign statistics. What is ACOS? ACOS stands for Advertising cost of sales. Through ACOS results, one can measure the profitability of their campaign. It gives you an insight into […]