Are you an Amazon seller? Have you set up and launched your first product? Are you in the process of launching an ad campaign? Selling on Amazon opens up a wide opportunity to reach and market your products to millions of customers. Amazon has an inbuilt ad program for sellers to advertise their products. This […]
When running ads, we deal with most Amazon PPC abbreviations. You have often heard of CTR and CVR while running ads either on Google or Amazon. So, what are CTR and CVR? How do they work? What is the formula to calculate CTR and CVR? CTR or Click-through Rate It refers to the number of […]
Are you running ads on Amazon? Have you encountered a match type section? Are you willing to learn more about the keyword match types (broad, exact, and phrase)? Many sellers promote their products on Amazon through ads and end up with higher ACOS and ROAS. It is because they did not do R&D and use […]
For beginners, Amazon PPC can be difficult to understand because it has so many complicated acronyms. Any seller who wants to be successful should be familiar with key terms like ACOS (Advertising Cost of Sales), ROAS (Return on Ad Spend), CTR (Click-Through Rate), NTB (New to Brand), and many others. This blog post lists more […]
When running ads on Amazon, you have encountered two Amazon abbreviations: ACOS and ROAS. These both metrics are KPIs (key performance indicators) when you analyse the campaign statistics. What is ACOS? ACOS stands for Advertising cost of sales. Through ACOS results, one can measure the profitability of their campaign. It gives you an insight into […]
The internet market has seen drastic changes after the rollout of AI in 2024. Similarly, Amazon algorithms have implemented AI to compete in the AI race. You see AI suggestions and other things adopted by Amazon to feed product suggestions, etc, to customers. With every passing year, the Amazon game is changing. Here in 2025, […]
Possible reasons why your Amazon ads aren’t working and how to fix them. After spending a huge sum on Amazon PPC, many sellers still fail to get results. They end up with higher ACOS and poor ROI. But, do you know why your Amazon ads are not converting? What are the possible reasons behind it? […]
Have you watched Premium A+ content on competitors’ listings on Amazon? Haven’t you received a “Premium A+ invite” from Amazon yet? Are you looking for ways to unlock premium A+ for your Amazon listings? Hello visitor, do not worry, this article will cover all the aspects that will help you unlock the premium A+ gateway […]
Do you want to promote your products and attract customers outside of Amazon? Then read this guide. Selling on Amazon does not rely on Amazon only. You have the option and credibility to promote your brand outside Amazon, too. There are ways to use them, you can reach a wide network outside Amazon. We have […]
Amazon is a heavy volume marketplace—thousands of sellers selling a single type of product across Amazon. So, to compete with them and appear high on search pages, Amazon ads are the best option available. But, sellers often get confused about which ad to run for best results: Sponsored Products ad or Sponsored Brand ad? Let […]