Amazon Sponsored Products Vs Sponsored Brand Ads
Amazon is a heavy volume marketplace. Thousands of sellers selling a single type of product across Amazon. So, to compete with them and appear high on search pages, Amazon ads are the best option available.
But, sellers often get confused which ad to run for best results: Sponsored products ad or Sponsored brand ad?
Let us under both sponsored products and sponsored brand ads. Reading this article will help you decide whether to choose sponsored brand ads or sponsored product ads.
Amazon Sponsored Products Ads
Through Amazon sponsored products ads, one can land the user on their product pages. This will help in getting qualified customers who are interested in purchasing a particular product.
This ad format is ideal for sellers who are looking for sales as a prominent key factor.
Amazon Sponsored Brand Ads
Through this ad model, you can display 2-3 products in the advertisement along with a video. It is your choice whether you want to land the customer on the product detail page or your brand store page.
This ad format is ideal for brands that want to get recognition and awareness on Amazon.
Are there any Eligibility criteria for both ads?
Yes, there are eligibility criteria that need to be fulfilled to run ads on Amazon.
1. Eligibility for Sponsored Products Ad
Your product should have a buy box. You must have a professional seller account, and your product category should be available to run ads on Amazon.
The product should be fresh, you cannot run ads for refurbished or used items.
2. Eligibility for Sponsored Brands Ad
Your brand should be enrolled in the Amazon registry. The seller should have the ability to fulfill orders all across the USA. In case, you are doing FBM. FBA inventory is fulfillable across the USA.
The product condition should be new, refurbished products are ineligible to be promoted using Sponsored Brands ads.
Categories for which one can run ads on Amazon:
- Appliances
- Automotive
- Arts, Crafts, and Sewing
- Baby Products
- Beauty
- Consumer packaged goods
- Mobile and accessories
- Clothing and accessories
- Collectibles
- Computer and electronics
- Fine art and Furniture
- Grocery and Gourmet Food
- Health and Personal Care Products
- Home and Kitchen
- Industrial and Scientific
- Luggage
- Movies and TV
- Music and Musical Instruments
- Office products
- Patio, Lawn, Home, and Garden
- Pet Supplies
- Shoes
- Sports and Collectibles
- Software
- Tools and Home Improvement
- Toys and Games
- Video Games
- Watches
(Source: Amazon)
Amazon Sponsored Products Vs Amazon Sponsored Brands Ads
| Top
ic |
Sponsored Products Ads | Sponsored Brands Ads |
| Goal | Drive the targeted audience to the product detail page | Brand promotion (recognition and visibility). Drive customers either to the product detail page or the brand store page. |
| Auto targeting | yes | no |
| Keyword placement | yes | yes |
| Product targeting | yes | no |
| Ad placements | Search pages, Product detail pages | Search pages (top/middle/bottom placements), product detail pages, and brand store pages. |
| Product condition | New | New |
| Brand Registry | Not required | Required |
| Buy Box | Required | Not required |
| Available reports |
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Are you a new seller and looking to run ads on Amazon? Get in touch with our Amazon PPC specialists today for complete Ad management to maximize your profits.
