Amazon Features Brands Should Use When Selling on Amazon

Amazon is the biggest marketplace in the USA and worldwide, and people trust to purchase products online. Being a popular marketplace online, it attracts brands to get visibility for their products.

The marketplace changed a lot when it was started in the early 2000s. Now, it has unique features for brands to display products and catalog in a way that should engage and appeal to people to purchase products.

Today, we will discuss the features you should adopt and implement on the Amazon store to boost your sales and conversion.

Amazon Features Brands Should Use When Selling on Amazon

1. Store Front

Amazon storefront is a feature introduced by Amazon where shop owners and brands can display the catalog on the brand page.

Here, brands can showcase their products in a more stylish way using videos, graphics, and menu structures to highlight products based on categories and niches. This way users will get to know more about your brand and other items.

Pros:

• Make your storefront and highlight more products to the customers.
• Boosts chances of cross-selling.

Cons:

• Storefront creation needs designing skills as it involves adding graphics and videos. You need to discuss it with a designer or Amazon agency to create it.

2. Brand Story

A brand story is a feature that enables brands to show information about their brand on each product page. Having a brand story set up and added to every product page will let you give a personal touch to your audience at Amazon.

This way, users will know about your brand, values, and mission. This will make an impact on their purchasing.

Pros:

• Builds strong and emotional bonds with customers, thereby earning their loyalty.
• It helps differentiate your brand and makes it memorable.

Cons:

• Not directly influencing sales boost.

3. Amazon A+ Content

Amazon A+ content, also called enhanced brand content (EBC), is available to both vendor-central and seller-central brands. The use of the Amazon A+ content feature will give you more space to write about your product. This way, you can add additional product information, leaving no doubt to the customer that can hinder a chance of sales.

Amazon A+ comes with 17 A+ modules; you can use a maximum of 7 modules to list and feature on the product page.

Pros:

• Increases conversion rate.
• Give more detailed information about the product.

Cons:

• The Amazon team manually checks the A+ quality after submission. Once everything seems fine, they approve it within 5-7 days.

You need to make a unique A+ for each product/ASIN. It takes time. To deal with time management and get it created faster, contact DigiGyor, and our skilled Amazon A+ content creator will get it designed within your deadlines.

4. Premium A+ Content

Premium A+ content is a feature accessible to brands who already have at least 12 A+ content approved by Amazon and have a brand story on every product listing they create on Amazon.

Once you meet the criteria, you will get access to advanced Amazon A++, which includes a list of 19 premium A+ content modules. This version also has a video module that allows you to showcase your products in a more engaging way than regular A+ content.

Pros:

• 19 premium modules list to select from.
• High-resolution graphics and videos can be used to appeal to users.

Cons:

• You need to add a brand story on all ASINs listed under your brand. Also, you should have 12 ASINs with A+ approved within the last 12 months.

If you are looking to unlock the Premium A+ content feature on your Amazon store. Please feel free to connect with us using the submission form. Our expert team will connect with you within 24 hours to discuss more about your requirements.

In conclusion, Amazon offers a variety of tools that help brands improve the customer experience and boost sales. Features such as Storefront and Brand Story allow brands to create immersive experiences and build emotional connections with customers.

Additionally, basic A+ and Premium A+ content enhances product listings, resolves queries, and engages customers. Effective implementation of these advanced tools is essential for brands to maximize their sales and conversions.