The Ultimate Guide to Amazon A+ Content Modules List
Getting customer attention and increasing conversions is crucial in the Amazon marketplace. A+ Content is a powerful tool available to sellers that allows for detailed product descriptions with images that speak louder than text.
Amazon A+ Content significantly improves the user experience by transforming basic product listings into engaging presentations. However, the various number of available modules can be challenging to understand.
We’ve created a detailed guide on all 17 Amazon A+ content modules to help you understand the process. It will break down each module’s unique benefits, standard image sizes, and specifications to help you create engaging product listings to increase sales and conversions.
17 Amazon A+ Content Modules List
The following is the Amazon A+ content modules list that sellers can use to enhance their product listings and increase brand value.
- Standard single image & specs detail
- Standard image header with text
- Standard four images and Text or Quad images
- Standard single left image
- Standard three images & text
- Standard single right image
- Standard technical specs
- Standard four image and text
- Standard text
- Standard single image and sidebar
- Standard company logo
- Standard product description text
- Standard multiple images module
- Standard comparison chart
- Standard image and white text overlay
- Standard image and dark text overlay
- Standard single image & highlights
1. Standard Single Image & Specs Detail
The “Standard Single Image and Specs Detail” is an Amazon A+ content module showcasing a high-resolution image and a product’s specifications. It is essential to highlight product information in an attractive and easy-to-read format.
Module Breakdown:
- Image Section: A large, high-resolution product image that showcases product design and features.
- Specifications Section: Here, you can add essential product details such as size, weight, material, dimensions, and other relevant features. However, the format must be bullet point format for better readability.
Image & Text Specifications:
| Image Size | 300 × 300 pixels (minimum) to 1464 × 600 pixels (maximum) |
| Text Character Limit | 50 Characters |
2. Standard image header with text
The “Standard Image Header with Text” is another A+ module that allows brands to show a large HQ image at the top of the A+ content section, along with a text description. This EBC module effectively highlights key product features, branding elements, or lifestyle images that create an emotional bond with customers. Here’s a breakdown of this A+ module:
Module Breakdown:
- Large Image Display: A sizeable high-resolution image perfect for gaining the viewer’s attention.
- Text Area Below the Image: A dedicated short section to add a description.
- Brand Storytelling: Helps reinforce brand identity, showcase product benefits, or provide an overview of the product.
Image & Text Specifications:
| Image Size | 970 x 600 pixels (recommended) |
| Text Character Limit | 300-500 characters |
3. Standard Four Images and Text or Quad Images
The “Standard Four Images and Text” (also called “Quad Images”) is a common Amazon A+ or EBC module that helps showcase product features in a visually appealing and informative manner. Here’s a breakdown of this module:
Module Breakdown:
- 4 Images – Displayed in a row, each with its related text.
- 4 Text Sections – Positioned under or beside each image to describe the feature or benefit.
Image & Text Specifications:
| Image Size | 300 x 300 pixels (recommended) |
| Text Character Limit | 100 Characters |
4. Standard Single Left Image
The “Standard Single Left Image” module enhances product listings with an image and descriptive text. Its clean, structured layout perfectly highlights product features, brand messaging, and storytelling.
Module Breakdown:
- Image Placement: The left side of the module includes a high-resolution product image.
- Text Placement: The right side of the module has a text description of the product or its key benefits.
Image & Text Specifications:
| Image Size | 300 × 300 pixels (recommended) |
| Image Placement | On the left side of the module |
| Text Character Limit | Up to 450 characters (including spaces) |
| Text Placement | On the right side of the module |
5. Standard Three Images & Text
The “Standard Three Images & Text” module is a commonly used Amazon A+ Content module that allows brands to showcase their product’s key features in a visually engaging format.
Module Breakdown:
The Standard Three Images & Text module is structured into three different sections, each containing:
- An Image – Positioned at the top of each section, allowing for a clear visual representation of a product feature.
- A Text Block – A text block is placed below each image to describe the feature in detail.
Image & Text Specifications
| Number of Images | 3 |
| Image Size | 300 × 300 pixels (recommended) |
| Text Character Limit | |
| Heading | 100 characters |
| Body Text | 300 characters |
6. Standard Single Right Image
The Standard Single Right Image module is designed to create a visually appealing and informative customer shopping experience.
Module Breakdown:
- Image Placement:
- A product image on the right side of the module.
- It allows brands to display high-quality visuals highlighting product features, branding, or lifestyle uses.
- Text Content:
- The text is placed on the left side, allowing for a descriptive explanation of the product’s benefits, specifications, or unique selling points.
Image & Text Specifications:
| Number of Images | 1 |
| Image Size | 300 × 300 pixels (recommended) |
| Text Character Limit | |
| Heading | Up to 50 characters |
| Body Text | Up to 160 characters |
7. Standard Technical Specs
The Standard Technical Specs module is designed for brands to present key product specifications in a structured and easily readable manner. It helps highlight technical details, making it ideal for products where specifications play an essential role in purchase decisions, such as electronics, appliances, or tools.
Module Breakdown:
- This module consists of a two-column table format, with each row containing a specification name on the left and its related value on the right.
- It provides a clear and organized way to show product technical details.
Image & Text Specifications:
| Number of Images | Not applicable (This module does not support images) |
| Image Size | – |
| Text Character Limit | |
| Specification Name (Left Column): | Up to 20 characters |
| Specification Value (Right Column): | Up to 100 characters per row |
Note: Maximum of 10 rows allowed (total of 10 specifications can be listed).
8. Standard Four Image and Text
The “Standard Four Image and Text” module highlights a product’s multiple features, benefits, and use cases.
Module Breakdown:
- The module consists of four images and four related text blocks.
- Each image is paired with a text section, making it visually engaging and informative.
Image & Text Specifications:
| Number of Images | 4 |
| Image Size | 220 × 220 pixels (minimum) |
| File Format and Size | JPG or PNG, Up to 2MB |
| Text Character Limit | |
| Text Character Limit | |
| Number of Text Blocks | 4 (each corresponding to an image) |
| Character Limit per Text Block | 100 characters (recommended) |
| Text Placement | Depending on the device layout, it appears below or beside the corresponding image. |
9. Standard Text
The Standard Text module in Amazon A+ Content is simple yet effective for adding descriptive content without images. It is ideal for showing product features, benefits, or brand storytelling.
Module Breakdown:
- This module consists of a single block of plain text.
- No images are included in this module.
Image & Text Specifications:
| Images | Not applicable (This module does not support images). |
| Image Size | – |
| Text Character Limit | Up to 500 characters (including spaces) |
| Text Formatting | Only plain text, no HTML formatting or unique text styles (bold, italic, bullet points). |
10. Standard Single Image and Sidebar
The Standard Single Image and Sidebar module in Amazon A+ Content is designed to show product information in a structured layout. It uses a large feature image and supporting text in a sidebar format.
Module Breakdown:
- Main Image Section: The module’s focal point is a large image on the left side.
- Sidebar Text Section: A text block on the right provides additional product details or selling points.
Image & Text Specifications:
| Number of Images | 1 |
| Image Size | 300 × 650 pixels (recommended) |
| Text Character Limit | |
| Heading (Optional) | Up to 50 characters |
| Body Text | Up to 400 characters |
11. Standard Company Logo
The “Standard Company Logo” is the most essential Amazon A+ content module for enhancing brand identity. It lets sellers showcase their business logo at the top of the A+ content, strengthening brand presence across all Amazon product listings.
Module Breakdown:
- Purpose: To build trust and consistency across product pages by showcasing the company logo.
- Placement: Usually positioned at the top of the A+ content section, serving as a header for the brand story.
Image & Text Specifications:
| Image | 1 |
| Image Size | 600 × 180 pixels (JPG or PNG) |
| Text | No text input is required for this module. |
12. Standard Product Description Text
The “Standard Product Description Text” is an A+ module showing product details only in text. It helps sellers organize key features, benefits, and brand messages.
Module Breakdown:
- Unlike other Amazon A+ content modules, it does not support images—it is purely text-based.
- Used to explain product details, features, and benefits engagingly.
Character Limit & Specifications:
| Image | No Image Applicable |
| Text Character Limit | 2,000 characters (Supports bold, italics, and bullet points). No HTML Supported |
13. Standard Multiple Images Module
The “Standard Multiple Images Module” is another critical Amazon A+ Content module that allows sellers to display multiple images in a structured format. This helps customers visualize product features, benefits, and uses effectively.
Module Breakdown:
- Multiple Image Slots – Allows multiple images displayed in a row, making it ideal for showcasing product angles, features, or lifestyle pictures.
- Supporting Text for Each Image – Each image has an associated text section where sellers can provide descriptions, specifications, or key selling points.
Image & Text Specifications:
| Number of Images | 4 |
| Image Sizes | 300 x 300 px (recommended) |
| Text per image | Up to 100 characters |
| Total Text Limit | Up to 400 characters (if all images have text) |
14. Standard Comparison Chart
The “Standard Comparison Chart” is one of the best Amazon A+ Content modules that helps brands compare multiple products within their catalog. It allows customers to understand key differences and choose the best option. This A+ or EBC module also enhances the shopping experience by presenting a structured side-by-side comparison of selected features.
Module Breakdown:
The Standard Comparison Chart consists of columns and rows, where:
- Each column represents a different product.
- Each row highlights a specific feature, allowing easy comparison across products.
Note: You can add up to 6 products for comparison.
Image & Text Specifications:
| Number of Images | Up to 6 (Each compared product must have a unique image) |
| Image Size | 150 x 150 pixels (minimum) |
| Product Title (Character Limit) | 50 characters |
| Feature Row (Character Limit) | 80 characters per cell |
| Number of rows | Up to 10 rows |
| Common Features | Price range, Size or dimensions, Material, Special features, Compatibility, etc. |
Note: Checkmark Option: Instead of text, you can use checkmarks (✓) to indicate whether a product includes a specific feature.
15. Standard Image and White Text Overlay
The “Standard Image and White Text Overlay” module in Amazon A+ Content allows sellers to showcase high-quality images with overlaid text to improve storytelling and engagement. This module is designed to visually highlight product features, brand messages, and key selling points.
Module Breakdown:
- Image Placement-
- A single high-resolution image that serves as the background, with text overlaying it.
- White Text Overlay-
- The text should be on top of the image and contrast nicely with the background to ensure readability.
Image & Text Specifications:
| Number of Images | 1 |
| Image Size | 970 x 300 pixels |
| Text Character Limit | Approx. 50–100 characters |
| Text Placement | Centered or strategically placed for visibility |
16. Standard Image and Dark Text Overlay
The Standard Image and Dark Text Overlay module allows sellers to enhance their product listings by showcasing high-quality images with overlaid text. This A+ module helps improve customer engagement by combining visual appeal with key product messaging.
Module Breakdown:
This A+ module has a single image with a text overlay placed on a darker part of the image. Remember that the picture and the text should be readable.
Image & Text Specifications:
| Number of Images | 1 |
| Image Size | 970 x 600 pixels |
| Aspect Ratio | 16:10 (Recommended to maintain proper display) |
| Text Character Limit | Approx. 50–100 characters |
| Text Placement | Positioned over a dark gradient on the part of the image to improve contrast and visibility |
17. Standard Single Image & Highlights
The “Standard Single Image & Highlights” module presents a product with an HQ large image and key highlights. It is commonly used to highlight the most essential features of any product.
Module Breakdown:
- Large Image
- A single, high-quality image is placed at the top.
- Highlight Text Sections
- Multiple short text highlights appear alongside or below the image.
Image & Text Specifications:
| Number of Images | 1 |
| Image Size | 970 x 600 pixels |
| Background | Must be clean and professional |
| Title/Heading | Up to 50 characters |
| Text Character Limit | Bullet Highlights:
Maximum 4 highlights Each highlight: 80 characters maximum |
Are you looking to boost your brand presence on Amazon? Consider getting the services of a specialized Amazon A+ agency to create engaging product listings.
