Table of Contents
Nowadays, everyone is selling on Amazon. Due to this, competition is becoming hard, i.e., there is a lot of competition among brand owners selling similar products. That’s why it’s extra essential to highlight and showcase your products in a way that grabs customers’ attention, in a way that stands out, and shows the benefits of choosing your brand.
However, sellers often overlook how their product and its content are being presented, which is not a good thing.
Most Amazon sellers use brand development tools, such as Amazon A+ content (previously known as enhanced brand content or EBC), with their listings to showcase their products. Amazon A+ content comes in two forms: Basic A+ Content and Premium A+ Content, both of which offer different levels of customization and features for sellers to choose from.
Sellers must understand the fact that Using Amazon A+ content with product listings could be a big game changer. However, the idea is whether to use basic A+ content or premium A+ content.
Today, through this article, we will know what is the difference between Basic A+ Content and Premium A+ content and what is right for your Amazon online business.
What is Amazon A+ content?
In the competitive world of e-commerce, where countless products compete for consumers’ attention, establishing a brand is essential to success. And for that, Amazon A+ content can help sellers build their unique brand identity on Amazon.
Amazon A+ Content is a tool that allows sellers to enhance their product listings by including rich media such as images, videos, and text. It is designed to help brands showcase their products in a more attractive way, which can help increase customer engagement and sales.
Amazon A+ content services allows sellers to distinguish their products from competitors. Also, it helps sellers improve overall customer shopping experience and achieve higher conversion rates.
Benefits of Using A+ Content
The primary benefit of A+ content is that it allows sellers to showcase their products more effectively. By adding additional visual content and media to their product listings, sellers can help customers better understand and evaluate their products and brands. A+ content improves customers’ overall shopping experience, making them more likely to buy.
Following are the advantages of using A+ content:
- Improves your product listings.
- Helps you rank higher in search results.
- Increases your click-through rate.
- Boosts your sales and engagement.
- Builds trust and credibility with your customers.
- Increase conversion rates by 8 to 10%.
- Improve overall shopping experience.
What is Amazon Premium A+ Content?
Amazon Premium A+ Content is an upgraded version of Amazon A+ Content that offers additional customization and design options. In addition to the standard features available with A+ Content, Premium A+ Content allows sellers to create customized templates using a drag-and-drop interface and add interactive elements such as accordions, tabs, and image carousels. It also includes access to a dedicated team of design and technical experts who can help sellers create and troubleshoot their content.
The primary advantage of Premium A+ content is that it allows sellers to create even more engaging and attractive listings than Basic A+. With the ability to customize layouts and add interactive elements, sellers can give a more amazing shopping experience to their customers and differentiate their products from the competition.
Premium A+ Content is especially available for those sellers who want to create highly optimized product listings. Those who do not have the design skills or resources to develop these pages themselves.
Benefits of Premium A+ Content
The main benefit of Amazon Premium A+ content services is that it offers sellers more engaging visual elements, such as full-page infographics, images, videos, and text, which are not typically available with standard product listings.
Following are the advantages of using Premium A+ content:
- Increased conversion rates: Studies have shown that Premium A+ Content can increase conversion rates by 10 to 15%.
- Improved search engine ranking: Premium A+ Content can help products rank higher in search results, which can lead to more traffic and sales.
- Enhanced customer experience: Premium A+ Content can provide customers with more information about products, which can lead to a better shopping experience and increased satisfaction.
- Increased brand awareness and credibility: Premium A+ Content can help businesses build brand awareness and create a positive image for their products.
- Increased visibility and click-through rate: Premium A+ content helps increase product visibility and click-through rates by creating high-quality content relevant to your target audience with engaging headlines, images, compare charts, and videos.
Amazon A+ vs Premium A+ Content: Comparison
| Factors | Amazon A+ Content | Premium A+ Content |
| Eligibility | Available to all sellers in Brand Registry 1.0 and 2.0. | Available to Brand Registered sellers who meet additional criteria and have a strong brand presence. |
| Customizable Layout | Provides pre-designed templates for content modules. | Offers more customization options, allowing sellers to create unique layouts and designs. |
| Number of Modules | 17 standard modules (Up to 5 modules per page) | 17 standard and 17 interactive modules (Up to 7 modules per page) |
| Video Content | Not supported. | Allows the addition of video content to enhance product listings. |
| Mobile Responsiveness | Limited mobile optimization. | Offers improved mobile responsiveness for a better shopping experience on mobile devices. |
| Rich Media Integration | Limited multimedia options. | Supports rich media elements such as interactive content, videos, and image carousels. |
| Enhanced Brand Storytelling | Basic brand information and product details. | Allows advanced brand storytelling, highlighting the brand’s history, mission, and unique selling points. |
| Detailed Product Information | Allows for product specifications and features. | Provides a more comprehensive range of product information and comparison tables. |
| Customer Engagement | Limited interaction with customers. | Better interaction with customers. |
| Conversion Rate | Up to 8-10% | Up to 10-15% |
| SEO Optimization | Basic SEO optimization. | Advanced SEO options for better discoverability. |
| Seller Support | Limited support from Amazon. | Dedicated support team and guidance from Amazon to create Premium A+ Content. |
| Approval Process | Faster and easier approval process. | Easier process, but, sometimes may be more rigorous to ensure quality. |
| Cost/Pricing | No additional fees (included in professional seller plan). | Additional charges apply (depends on plan and number of products). |
Difference Between Amazon A+ and Premium A+ Content
As a registered brand, you can either include Amazon A+ content or Premium A+ content in your listings. However, both serve the same purpose but function in different ways. It is up to you to decide which one will better suit your business needs and accommodate your capabilities.
Amazon A+ and Premium A+ content mostly differ based on five important factors: customization, support, features, conversion, and cost. Let’s explore each factor:
Amazon A+ vs Premium A+ : Content Customization
Basic Amazon A+ pages are more customizable than standard product pages, and they can include additional information about the product, such as videos, images, and customer reviews. However, Premium A+ pages are even more customizable than A+ pages, and they can also include interactive elements, such as quizzes and calculators.
Additionally, Premium A+ content offers sellers the option to specify text and image modules for their product listings, it has a high level of flexibility in layout and design. Sellers can use the drag-and-drop interface to create customized templates, add videos, and add interactive elements like accordions, tabs, and image carousels.
Amazon A+ vs Premium A+ : Support Level
The level of support available is another difference between the two types of A+ content. Premium A+ content includes a dedicated design and access to technical experts who can help sellers create and troubleshoot their content. This can be especially helpful for sellers new to A+ content or who don’t have the design skills or resources to create highly optimized product listings.
However, Basic A+ content doesn’t provide any type of support, leaving brands to rely on their own design team to use their skills to create high-quality content.
Amazon A+ vs Premium A+ : Features
In terms of features, there are some key differences between Amazon A+ and Premium A+:
- Amazon A+: This format allows sellers to add up to 10 images and 2,000 characters of text to your product page.
- Premium A+: This format allows sellers to add up to 20 images and 10,000 characters of text to product page. Additionally, seller can also add videos, infographics, and other interactive elements.
In addition, Premium A+ pages are eligible for enhanced brand feature, that gives them a higher placement in search results.
Here is a table that shows the feature differences between Amazon A+ and Premium A+:
| Feature | Amazon A+ | Premium A+ |
| Number of images | Up to 10 | Up to 20 |
| Number of characters | Up to 2,000 | Up to 10,000 |
| Interactive elements | No | Yes |
| Eligibility for EBC | No | Yes |
| Placement in search results | Lower | Higher |
Amazon A+ vs Premium A+ : Conversion Rate
A study shows that products with A+ content have a 10% higher conversion rate than products without A+. Similarly, Products with Premium A+ content have a 15% higher conversion rate compared to products with A+ content.
Amazon A+ vs Premium A+ : Cost
The cost of Basic A+ content is included with the cost of selling on Amazon, so there are no additional fees to use A+ content.
However, sellers will have to pay extra for Amazon Premium A+ content. The exact cost will depend on your plan and the number of products you enroll in the program. Amazon offers three pricing plans for using Premium A+ content: Basic, Professional, and Enterprise.
#Basic: The Basic plan includes basic customization options, access to the A+ premium content builder, and a dedicated team of design and technical experts. This option is great for individual sellers or businesses that don’t sell many products on the platform.
#Professional: The Professional plan includes all the features of the basic plan. Additionally, it includes extra customization options and support for up to 500 products. This option is ideal for businesses that sell multiple products on the platform and are strict with branding.
#Enterprise: The Enterprise plan includes all the features of the Business plan, additional support for an unlimited number of products, and premium resources and support.
Amazon A+ vs Premium A+ Content: What to Choose
Whether you decide to choose Basic Amazon A+ content or Premium A+ content, the best format will depend on your specific needs and budget. If you want to create a high-quality product listings that will help you stand out from the competition, Premium A+ would be best option. However, if you’re on a tight budget or don’t need all the features that Premium A+ offers, Basic A+ is a good option.
Which Amazon A+ Content is Right for Your Business?
Deciding whether Basic A+ Content or Premium A+ Content is right for your business is a decision that requires careful consideration. You’ll need to examine your business goals, needs, and budget to determine whether the extra cost of premium A+ content is worth it.
Factors to Consider
- When selling on Amazon, it’s important to consider which products you are offering, the level of competition in that category, and your business goals.
- If you have a unique or high-end product, or if you want to differentiate your products from the competition, Premium A+ content will be worth to use.
- In contrast, if you’re selling more commodity products and want to keep product costs low, Basic A+ content will be a better option.
Upgrading to Amazon Premium A+ Content
Go to your seller account on Amazon. Sign up for the Premium A+ Content Program and get started with Amazon’s premium-class content.
To enroll, you must select a pricing plan and provide billing and payment information. You must select the products you want to enroll in the program.
Important Note: Note that Amazon Premium A+ content is only available to brand-registered sellers enrolled in Amazon’s Brand Registry program. To enroll in the Brand Registry Program, you must provide additional information about your brand, such as trademarks and intellectual property rights.
Sellers who are not enrolled in the Brand Registry Program. Still, use basic A+ content. You should know that selling on Amazon comes with some costs.
Common Mistakes to Avoid with Amazon A+ Content
Although A+ content is a powerful tool for sellers to increase brand awareness, there are some common mistakes to avoid.
Content Overload
One mistake to avoid is overloading the content. You should focus on essential information and keep pages concise and easy to read. One of the most common mistakes is that sellers pack A+ content with every little information about the product and brand. A+ content should flow simply and be displayed strategically while avoiding large blocks of text or cluttered images.
Poor Design Or Low-Quality Assets
Poor design and layout can also be a problem. It’s a good idea to start by planning your content using the A+ Content Builder as an outline and then shaping and creating graphics and charts specific to Amazon’s platform. Sellers should also choose design templates and elements that look attractive and professional. In line with their brand voice.
Irrelevant Information
At last, it is essential to avoid providing vague or irrelevant information. Customers should be able to quickly understand product information and how the product meets their needs.
Avoid including unnecessary information that may distract customers from the main point. It’s always important to think about the problem that your product solves and create A+ content that solves that problem.
Conclusion
We hope today’s this blog helped you understand the difference between Amazon A+ content and Premium A+ content. We made a detailed comparison between both the formats and found out which format is best for business.
