Amazon introduced a program known as “Brand Registry” to protect the rights of brand owners. The feature includes many benefits, like brand protection and monitoring, and it helps gain visibility. However, a seller can sell on Amazon without registering their brand. It is your choice whether to opt for brand registry or not. When sellers […]
The best way to dominate the Amazon market is to run PPC campaigns. Through Amazon advertising, you can drive traffic to your product detail pages. But running a campaign will not let you lead the PPC game. Your competition is not far behind. They too run Amazon PPC management ads. So, it is better to […]
Negative keywords refer to words or phrases that are used to block Amazon ads. Putting a negative keywords list while running ads will not display your ads for those keywords on Amazon search pages. To understand this, we will take an example. Suppose you run an ad for a product, “steel spatula”. What if Amazon […]
Amazon has a program for sellers to register their brand and get the most from selling on Amazon. Enrolling in this program, sellers claim and get the ownership verified for their brand on Amazon. The brand registry helps them protect from copyright infringement, brand identity, trademark, and product content. Requirements for Amazon Brand Registry To […]
Millions of internet users prefer Amazon over Google when looking for a product, making Amazon a top product search platform. Being a home to millions of products worldwide, Amazon uses ASIN to structure and organize its products. Amazon Standard Identification Number (ASIN) is a unique identifier for each product on Amazon. What is ASIN? Amazon […]
The major business goal for an Amazon seller is to make more sales. Gaining new customers is a great win, but what about repeat customers? Yes, a business’s success solely depends on getting both new and repeat orders. You spend money on PPC campaigns, influencer marketing, etc., to get new customers every day. Similarly, your […]
On Amazon, hundreds of thousands of products are available in multiple versions. Size, material, form, quantity, and color are just some examples of these variations. Running an ad for a variation product is challenging compared to a single variant product. Sellers are often confused about whether to run a single campaign for all variants or […]
Using Amazon PPC campaigns can be a very effective strategy for increasing sales and product visibility. However, many sellers unknowingly make some common mistakes that end up wasting their advertising money without getting the desired results. Are you making these mistakes? This blog post covers five common mistakes sellers make when using Amazon PPC ads […]
Amazon A+ and Premium A+ are popular trends among Amazon sellers and vendors. Many brands have spent thousands of dollars on creating it. Having these branded features added to the listing pages enhances conversion. But, do you know, you can make the most of A+ content outside Amazon. Yes, you can. Today, we will let […]
Running ads on Amazon is a great opportunity for sellers to reach customers on Amazon search pages. Your product ad will get visible on the top, middle, and bottom of the search pages. This way, you can make your way to top results without ranking products organically. When creating a campaign in Amazon Seller Central, […]