How to Sell Products on Amazon without Brand Registry
Amazon introduced a program known as “Brand Registry” to protect the rights of brand owners. The feature includes many benefits, like brand protection and monitoring, and it helps gain visibility.
However, a seller can sell on Amazon without registering their brand. It is your choice whether to opt for brand registry or not. When sellers try to list a product under a brand not registered on Amazon, they get an error code 5665.
You need to prove yourself as an official representative who has the authority to list the product under the brand name. This way, Amazon can validate your authenticity and protect your listing from hijacking.
How to Start Selling on Amazon Without Brand Registry?
How do you deal with error code 5665 on Amazon?
In order to deal with the error code 5665 issue, you have three options.
1. List under “Generic”
Either publish the product without a brand name. It will list your product under the “Generic” category.
The benefit of doing this is that you can start selling on Amazon. But people will see the “Generic item” tag on the listing page. This will lower the morale of customers, and they will end up not purchasing.
2. Proof of Authorization
If you are a retailer and selling a brand product, then contact the brand administration. You will need approval from the brand on their letterhead with the UPC/EAN barcodes. Once you get the confirmation letter, please submit it to Amazon support.
The team will review your application and see if everything found has been validated. They will approve your account to start selling the products under the desired brand name.
3. GTIN Exemption
The third option is GTIN exemption. Private label sellers and homemade product sellers can use it to sell on Amazon without EAN/UPC barcodes.
Draft an application to Amazon support through Seller Central. Include your product picture with the brand name/logo and product packaging photos. The Amazon team will review and help you get a GTIN exemption.
Who should do the Brand Registry?
All the brands, including homemade, private label, and manufacturer, should opt for Brand Registry. This way, you not only save your listing from hijacking but can monitor your brand performance.
With Amazon Brand Registry, you can control who can sell your products as a retailer on Amazon. You can modify the listing accordingly. Customers can rely on the information you provide.
Also, the brand registry will open the door for brand stories, Amazon A+ content design, and storefront setup for you. All these could lead to higher conversions on the product detail pages.
FAQs:
Can I run ads on Amazon without a Brand Registry?
Yes, you can run Amazon advertising without a brand registry. All you need is a professional selling account.
Can I list a product on Amazon without a brand name?
Yes, you can add the term “Generic” in the brand input field and list your product.
