How to Distribute Amazon A+ Content Outside Amazon and Gain Traffic
Amazon A+ and Premium A+ are popular trends among Amazon sellers and vendors. Many brands have spent thousands of dollars on creating it.
Having these branded features added to the listing pages enhances conversion. But, do you know, you can make the most of A+ content outside Amazon. Yes, you can.
Today, we will let you know how to use Amazon A+ content to promote your products outside Amazon and drive traffic.
Talk to your designer or agency from whom you purchased the Amazon A+ content services. Request them to create a mockup of the Amazon A+ content and submit it in PDF and JPG/PNG format.
Once it is done, we will start circulating the A+ content on Amazon.
Why Distribute Amazon A+ Outside Amazon?
Amazon offers you an additional space to explain the product in brief through A+ content. But it won’t index it. This means you will not have any SEO benefit through Amazon A+; it is only on a conversion basis.
Having an A+ design distributed outside of Amazon will help in branding and gathering some external traffic to your store.
Submissions to infographic and PDF upload sites
Sites like SlideShare, Visual.ly, etc. are quite popular sites for infographic and PDF submissions. Upload your PDF and PNG here and get your product showcased to their audience.
Also, keep the main keywords as PDFS and infographic titles. This will help your PDF submissions rank higher and appear in top searches on Google and other search engines.
Behance
Behance is one of the popular design and portfolio sites on the internet. Create an account on Behance and start uploading your product art as PNG here. You may add text, basically an introduction, with a backlink to your Amazon product listings page.
As stated, keep the main keyword as a title when publishing on Behance. Behance, being an authority site, will get placed in the top results on search engines for your targeted keywords in both web and image results. This way, you can get some targeted traffic driving to your Amazon listing.
Turning the Amazon A+ content into a mockup format, you should submit it to Pinterest as well. As millions of buyers use Pinterest as a channel for decision making.
Make a category board and start creating pins for A+ infographics. This way, you will get more visibility for your products.
Email Marketing
You can use the banners of A+ content for email marketing purposes. If you are selling through a website too, then plan your next Ad campaign with these banners to cross-promote your products.
