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This guide simplifies the process of setting up a Google Merchant Center account and start selling on Google Shopping.
One of the best international marketplaces that may help you stay competitive in the market is Google Shopping. Adding products to Google Shopping can increase your brand awareness and expand your consumer base. Additionally, you can benefit from using additional free Google tools for your company. You will have more competition, though, as this sales channel enables companies to sell on Google Shopping for free, regardless of location.
Google Marketplace helps businesses increase brand visibility, reach more audiences, and drive more sales. With our guide, you can learn how to grow your online sales with Google Shopping. Follow the step-by-step instructions for setting up a Google Merchant Center account.
Google Shopping: What is it?
The most popular platform for people to look for, compare, and purchase products from many retailers is Google Shopping. It is an assortment of varied services and locations, all powered by Google Merchant Centre, a brand-new platform. Sellers using Google Shopping have access to three main resources or services:
- Surface Across Google: A simple discovery within organic search implies that a product will show up when a customer searches for it on Google without the need for paid advertising.
- Google Shopping Ads: Vendors can set up shopping campaigns, which are complete with bid management, budgeting, and ad performance reporting. Until recently, the Google Shopping page primarily featured paid products through the Shopping Ads service. However, as a consequence of a Google push in response to COVID-19, free listings are now visible across Google and make up the bulk of search results.
- Google Shopping Actions: Similar to selling on Amazon or eBay, Google’s own marketplace shopping experience allows customers to select their products, “add to cart” using a universal Google Shopping cart, and complete their payment process all on Google.
Is Purchasing On The Google Marketplace Worth It?
Google Shopping is the second most common place for customers to begin their purchase searches right after Amazon. This increases the likelihood that buyers will learn about your products; therefore, if you still need to, you should use it. Here are a few explanations for this:
- It is now possible to add visual elements. If you search for the term “beds, ” you will see standard text advertisements. Including product photographs in your Google Shopping listing might help you draw more customers.
- Many search results include your firm. Thanks to Google Shopping, you can show up in a variety of search results, such as a website, a text-only PPC ad, and a shopping result. This increases the likelihood that potential shoppers will see your store, of course, but optimization is still necessary.
- Businesses can target bottom-of-the-funnel clients. One of the things that makes Google Shopping so appealing is the ability to use really precise keywords. This could benefit buyers as well as vendors. Customers who know what they want will only require a little more convincing to acquire a product. The product’s source is the only variable.
Selling on Google Shopping allows your business to showcase products on the Google marketplace at no cost.
3 Easy Steps to Start Selling on Google Shopping
Step 1: Set up a Google Merchant Center Account
To begin selling on Google Shopping, you must first create an account with Google Merchant Centre. Here, you can manually upload your products and maintain your listings.
You must provide certain details from the dashboard, such as your store’s name, URL, and country of operation. Google will then require you to submit a file to your server to verify that you own the website. Once you create a Google Merchant account, you may handle all business activities, including product listings, orders, tax, and shipping details.
Step 2: Upload Products
The next step in selling on Google Shopping is to upload products. Let’s explore the process of adding products to the Google marketplace.
Google Merchant Centre listings will be categorized under “Feeds.” A web-based retailer may have several product feeds. You could, for instance, make separate feeds for normal products, seasonal products, top-selling things, and so forth.
Go to products > Upload multiple products in the Google Merchant Centre to create a product feed. For particular items, you can choose the country and give your feed a name. But keep in mind that your products require identifiers like MPN, GITN, and Brand.
When you complete these steps, the Merchant Centre will display all of the listings you have chosen, and you will be prepared to sell on Google Shopping.
Step 3: Make Google Shopping Ads Active
If you sell on Google Shopping, you must use Google Shopping advertisements to reach a larger audience.
The idea is rather simple: you will need to pay to have your listings appear in Google search results. You must also create a Google AdWords account to use Google Shopping.
It’s really easy to create an AdWords account. Next, log in and go to Create your first campaign on your dashboard. From here, select Shopping under ad type on the subsequent screen and name your ad campaign.
If you are familiar with digital ad marketing, you can easily launch your campaign using AdWords’ intuitive dashboard.
To begin promoting your listings with AdWords, you must first link your Merchant Centre account. Once you bind two accounts, you may select your placements, maximize your bidding, and begin selling on Google Shopping.
In addition, you must write reports in order to understand the statistics. Therefore, you can automate AdWords reporting to cut down on the time spent on reports.
For a Google Shopping listing, the three most important components are the product image, product title, and price. Since the client sees these initially, they need to be entirely accurate.
Sell On Google Shopping: The Best Practices
There are many things to consider when starting to sell on Google Shopping, which may make the procedure appear overwhelming. Still, there are a few best practices that might help you get a good start on selling or enhancing your current Google Shopping listings.
1. Start With Small Advertisements
Unless you’re already an expert in Google Ads, you’ll pick up knowledge along the way, but that knowledge can be costly. Furthermore, spending a large sum of money upfront may increase traffic without increasing revenues, which may make it more difficult to determine what is effective and what requires modification.
Concentrate on quality rather than quantity. Run a few small advertisements until you get a sense of how they should behave and how to adjust the settings to affect the outcome.
2. Nurture Your Feed
Your product feed is the cornerstone of your shopping experience, so make sure that photos appear correctly and that listings are accurate and thorough by spot-checking them frequently. If you modify the content or layout of the product catalog on your e-commerce site, be sure to assess the impact on your shopping stream and fix any issues.
3. Add Carefully Chosen Promotional Additions
Promotional offers like a percentage off or free shipping might be seen in shopping ads. These incentives, which are featured inside the listing, have the potential to increase sales. According to Google, listings with promotions lead to purchases 28% more frequently than listings without promotions. As with your entire shopping feed, it’s a good idea to start small with your promotion testing in order to preserve your profit margin and see how offers affect your order fulfillment and administration processes.
4. Consider More Than Just Your Initial Clicks
In addition to being a fantastic method to reach new customers, Google Shopping can also be a useful tool for bringing in repeat business and reminding previous visitors of the products you sell. Enabling dynamic remarketing allows you to show audiences ads that correspond with their previous browsing history. You can entice customers to revisit your brand’s products and contemplate purchasing by showcasing products that were explored but not added to the cart, products that were left in the cart, related sale items, and alternatives in the same category.
5. Pay Attention To Client Testimonials
In a Bizrate Insights customer study, 92% of respondents said they read at least one review before making a purchase. Furthermore, a Womply survey indicates that 75% of businesses do not respond to any of their evaluations; nevertheless, the firms that do respond earn 35% more revenue than the average company.
This data unequivocally shows how important reviews are to your company. The star ratings that appear beneath product listings in Google Shopping are referred to as Google Product Ratings.
Set priorities and create guidelines for your company’s response to client feedback. Reviews serve as social proof and can impact consumer behavior and purchase decisions. Refer to the guide on responding to Google customer reviews.
CONCLUSION
More importantly, your brand is an extension of your business through your Google Shopping product stream. Rather than via social media or any other marketing channel, Google Shopping may be how some of your customers find you first. When it comes to giving your customers the best possible brand experience, you should always think about selling on Google Shopping.
An eCommerce website requires a lot of time and work to set up and maintain. It could be difficult to include all of the necessary external platforms to draw clients and expand your company. With an Amazon expert consultant, you can simultaneously enable your products for Google Surfaces, Shopping Ads, and Shopping Actions. Get in touch with us today to know more.
